Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most key challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do
The Global Digital Marketing Automation Senior Specialist is a deep, day-to-day expert in Marketo (or an equivalent platform such as Eloqua, Pardot, or HubSpot)



who owns and optimizes our marketing automation engine. You’ll manage everything from advanced campaign builds and third-party integrations to lead lifecycle strategy, event operations, and data governance — acting as the platform’s subject matter expert across the organization.
This is an ideal role for someone who has moved beyond basic email sends and wants to own the architecture, personalization, and performance of a marketing automation instance end-to-end.

Platform Management & Campaign Execution
• Manage, build, and optimize advanced Marketo core assets daily, including Smart Campaigns, Programs, Smart Lists, and flow logic

• Build and maintain universal, advanced Marketo Forms with progressive profiling, UTM parameter capture, hidden fields, and custom JavaScript for use across multiple workspaces

• Design and deploy standard landing page templates integrated with social sharing/network c

📌 Global IT Platform Engineer Senior Specialist (Gurugram)
🏢 Boston Consulting Group
📍 Gurugram