Job Description: Assistant Professor - Digital Marketing
Job Summary
We are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of contemporary digital marketing practices and theories.
Key Responsibilities
• Teaching and Instruction: Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytics.
• Curriculum Development: Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketing.
• Research and Scholarship: Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journals.
• Student Mentorship: Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industry.
• University Service: Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and events.
Required Knowledge and Qualifications
Educational Background:
• A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university.
OR
• A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure f
📌 Assistant Professor (Mumbai)
🏢 NMIMS
📍 Mumbai