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Mall Marketing Manager Job Description
Position Overview
The Mall Marketing Manager develops and executes comprehensive marketing strategies to drive traffic, increase tenant sales, and enhance the overall shopping experience. This role requires creativity, analytical skills, and the ability to manage multiple campaigns while building solid relationships with tenants and community partners.
Key Responsibilities
Strategic Marketing & Planning Develop and implement annual marketing plans aligned with property objectives and budget. Create promotional calendars featuring seasonal campaigns, holiday events, and community activations. Conduct market research to understand consumer behavior, demographic trends, and competitive positioning. Track performance metrics and ROI across all marketing initiatives.
Event Management & Activation Plan and execute mall-wide events including grand openings, seasonal celebrations, fashion shows, and community programs. Coordinate logistics, vendor management, budgets, and staffing for all activations. Partner with tenants to create co-marketing opportunities that drive foot traffic and sales.
Digital Marketing & Social Media Manage the mall's digital presence across website, social media platforms, email marketing, and mobile apps. Create engaging content that showcases tenants, promotions, and events. Monitor online reputation and respond to customer feedback. Optimize digital ad
📌 Marketing Manager (Hyderabad)
🏢 JLL
📍 Hyderabad