Responsibilities & Key Deliverables

• Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability.

• To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH.

• To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes recent launches and devised Go-To-Market Strategy.

• Organize customer meets at AO/Dealership level and plant visit for key customers.

Preferred Industries

Automotive Industry
Construction
M&H; Commercial Vehic

Education Qualification

MBA; MBA in Marketing

General Experience

5-10 years (Min 3 years sales experience is preferred)

Critical Experience

• Should have prior field sales experience.





• Is able to develop commercially and financially sound business proposals.

• Has the ability to garner consumer insights, generate innovative brand concepts and product ideas

• Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly

• Hands on experience in Digital Marketing and AI tools

System Generated Core Skills

Strategic Planning
Sales
Market Planning
Marketing
Social Media Marketing (SMM)
ATL Advertising
Customer Relationship Management (CRM)
Media Strategy
Project Management
Program Management
Program Development
Product Planning
Sales Planning
Market Research
Consumer Insighting
Idea Generation
Stakeholder Management
Product Knowledge
Brand Strategy
Process Knowledge - MPDS
Brand Activation
Advertising
Sales Support
Marketing Campaigns
Brand Marketing
Customer Value Proposition
Visual Brand I

📌 Brand Manager (Chakan)
🏢 Mahindra and Mahindra
📍 Chakan