Job Description:
The BTL Marketing professional will be responsible for conceptualizing, executing, and managing on-ground marketing
initiatives and engagement programs aimed at lead generation across corporate, PSU, educational, and
residential segments.

Key Responsibilities:
 Plan and execute BTL marketing campaigns to generate qualified leads through corporate
sessions, PSU tie-ups, school and college engagements, and society activation events.
 Organize and manage health camps, financial awareness drives, and community engagement
activities to strengthen local market presence.
 Collaborate with sales teams to align event objectives with lead targets and business outcomes.
 Identify current partnership opportunities with corporates, institutions, and local associations to
expand lead pipelines.
 Coordinate with vendors, agencies,



and internal departments for event execution, branding
setup, and post-activity reporting.
 Track performance metrics, maintain data of leads generated, and submit detailed activity
reports and ROI analysis.
 Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Preferred Attributes:
 Hands-on experience in corporate activations, tie-ups, and engagement marketing.
 Creative approach to event ideation and local audience engagement.
 Proactive, energetic, and target-driven personality.

Location - Hyderabad & Coimbatore

Interestred Candidate can mail their resume to

CTC- ( 5 LPA- 9 LPA)

[email protected]

Regards
Gaurav Singh

📌 Urgent Opening- Sr Executive/ Asst Manager- Marketing (Coimbatore)
🏢 Bajaj Capital
📍 Coimbatore