WE’RE HIRING | BRAND MANAGER – MULTI-CATEGORY
Build brands from 0 → 1, across categories, with AI as your co-pilot.
Company: WishLuck
Role: Brand Manager
Location: Noida, Uttar Pradesh | On-site
Employment: Full time
Experience: 3–4 Years

ABOUT WISHLUCKWishLuck is a growing D2C e-commerce company focused on building consumer brands.
Our flagship brand operates in the screen-free educational toys category and has been trusted by 3 lakh+ parents, with a 4.8/5 rating from 25,000+ reviews.
We are now expanding into multiple consumer categories and launching new D2C brands from scratch.
ABOUT THE ROLEWe are looking for a Brand Manager who can think like an entrepreneur and build brands from 0 to 1.
You will work closely with the Founder and cross-functional teams to identify opportunities, build brand strategy, launch products, and scale brands across D2C, marketplaces and quick-commerce platforms.
KEY RESPONSIBILITIES• Research new categories, customers, competitors, pricing and margins
• Develop brand strategy, positioning, naming, identity and packaging




• Build and execute Go-to-Market (GTM) strategies
• Launch and scale brands on Shopify, Amazon, Flipkart & Quick Commerce
• Develop creative strategies for Meta Ads, Google Ads, YouTube, Influencer Marketing & UGC
• Work closely with performance marketing, design, content, sourcing and customer experience teams
• Track and optimize Revenue, CAC, ROAS, AOV, LTV & Repeat Rate
• Take ownership of brand-level business performance and P&L;
• Use Generative AI for research, ideation, content creation and experimentation
• Continuously test new ideas, creatives, channels and growth opportunities
WHAT WE’RE LOOKING FOR• 3–4 years of experience in Brand Management, Category Management or D2C Marketing
• Proven experience in building or scaling at least one consumer brand, with measurable results
• Experience across 2+ consumer categories such as Beauty, Personal Care, Home, Food, Fashion, Wellness, Kids or Electronics
• Strong

📌 Brand Manager (Noida)
🏢 WishLuck
📍 Noida