Company Description
Ostello is a live learning platform that connects students with verified educators in real time, creating interactive and human-centered learning experiences. The company focuses on moving beyond pre-recorded lectures by offering live classes where learners can ask questions instantly and follow structured learning paths aligned with their goals. Educators benefit from a seamless digital infrastructure that simplifies teaching live, engaging learners, and growing their online presence without technical barriers. Ostello is driven by a mission to enable meaningful, real-time learning through authentic student–educator connections. It is building a agile environment where every session is more engaging and effective than traditional online learning.

Role Overview
We are looking for a creative, camera-friendly, and execution-focused Social Media Executive to build and grow Ostello’s presence across social media platforms.This is a hands-on role that combines social media strategy, content creation, short-form video production, trend research, community engagement,



and performance analysis. The ideal candidate should be comfortable appearing on camera and creating reels/short-form videos for platforms such as Instagram and YouTube.You will be responsible for taking content from idea to execution — including ideation, scripting, shooting, appearing in videos when required, editing, publishing, and analyzing performance.

Key Responsibilities
• Develop and execute social media strategies aligned with Ostello’s brand and growth goals.
• Plan and maintain engaging social media content calendars across Instagram, YouTube, LinkedIn, and other relevant platforms.
• Conceptualize, script, shoot, and edit Reels/Shorts and other short-form video content.
• Be comfortable appearing on camera and creating reels personally as part of the brand’s content strategy.
• Participate in and coordinate shoots with students, educators, creators, and team members.
• Res

📌 Social Media Marketing Specialist (Gurugram)
🏢 Ostello
📍 Gurugram