We are looking for a results-driven Performance Marketing Executive with hands-on experience in Google Ads and Meta Ads . The ideal candidate should be capable of planning, executing, monitoring, and optimizing paid advertising campaigns to generate quality leads, improve conversions, and achieve business objectives.

Key Responsibilities (PPC Focused):
• Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
• Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
• Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
• Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
• Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
• Analyze campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.




• Continuously improve campaign performance through data-driven optimization techniques.
• Manage large advertising budgets efficiently to ensure maximum ROI.
• Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Key Skills:
• Strong expertise in PPC / Paid Media Campaigns
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Bing Ads / Microsoft Advertising
• Keyword Planning & Competitor Analysis
• Conversion Tracking & Attribution (Google Tag Manager, GA4)
• Campaign Optimization & Budget Management
• A/B Testing & Performance Analysis
• Data Analysis & Reporting

Required Candidate Profile:
• 2+ years of hands-on experience in Performance Marketing with a solid PPC focus
• Proven track record of managing and scaling high-budget PPC campaigns
• Experience handling international clients, preferably US-based
• Stro

📌 Performance Marketing Specialist (Kolkata)
🏢 SourceDesk
📍 Kolkata