We’re looking for someone who can think like a creator, write like a strategist, and understand why people stop scrolling.

At Crafted Studios, we work across brands, founders, healthcare, lifestyle, fashion and social-first content. So we don’t need someone who can just “write captions.”
We need someone who can find the idea behind the content.

What you’ll be doing

• Researching topics, brands, trends and audience behaviour
• Coming up with strong content ideas for reels, carousels, statics, stories and campaigns
• Writing hooks, scripts, captions, carousel copy and social media content
• Turning complicated information into content that is simple, sharp and interesting
• Building monthly content plans and content buckets for different brands
• Working closely with designers, editors, strategists and the production team
• Understanding different brand voices and switching between them without making everything sound the same
• Spotting trends and adapting them intelligently instead of blindly copying them
• Helping shape concepts for shoots, reels and creator-led content




• Reviewing content performance and understanding what worked, what didn’t, and what we should test next

We’d love you if you…

• Naturally notice good ads, reels, hooks and brand campaigns
• Spend slightly too much time analysing why a piece of content worked
• Can research beyond the first Google result
• Have strong written English and can comfortably work with conversational/Hinglish content when required
• Understand Instagram, LinkedIn, YouTube and short-form content
• Can write short without becoming boring
• Have strong attention to detail
• Can take feedback without getting attached to the first draft
• Are curious about brands, culture, trends, storytelling and human behaviour

What we DON'T want

Someone who thinks content writing means:
“Here are 5 benefits of…”
“Did you know…?”
“In today’s rapid-paced world…”
If ChatGPT could have written the exact same thing without knowing the bran

📌 Content Creator (Bengaluru)
🏢 Crafted Studios
📍 Bengaluru