Function: Group Communication & Brand (ABMCPL)

Location: Worli, Mumbai

Experience: 8-12 years of relevant experience in social media strategy, digital communications, content marketing or digital brand management.

Job Purpose
• A strategic and hands-on role within Group Communication & Brand, responsible for accelerating the Group's digital presence across platforms.
• Translate brand and communication objectives into compelling digital narratives and integrated campaigns that drive visibility, engagement and influence.
• Work closely with business, communication and creative teams, leadership, and external agencies to build impactful digital experiences across the Group's diverse businesses and brands.

Key Responsibilities
1. Social Media & Digital Strategy
• Develop and execute social media and digital strategies aligned with brand, communication and reputation objectives.
• Build platform-specific strategies across Instagram, LinkedIn, YouTube, X, Facebook and emerging platforms, based on audience behaviour and evolving digital trends.




• Identify opportunities through current formats, technologies, AI-led innovation and emerging content ecosystems.

2. Content & Campaign Development
• Translate brand objectives into integrated digital campaigns across Meta, Google, X and other relevant digital platforms, working across strategy, creative development, media and amplification.
• Own the editorial calendar and content strategy across short formats (reels, videos, carousels, stories), long-form content and leadership thought pieces.
• Identify and develop stories around business milestones, leadership, sustainability, innovation and culture.
• Write and edit high-quality content, with strong editorial judgement and an understanding of platform-native storytelling.

3. Digital Growth, Media & Performance
• Drive audience growth, engagement, reach and visibility through organic content, paid media and digital amplification.
• Develop digital media plans, including audi

📌 Manager – Social Media (Mumbai)
🏢 Aditya Birla Management Corporation
📍 Mumbai