Brand Strategist (D2C) - Beauty & Skincare

Location: Noida

Salary: Up to ₹55,000/month

Key Responsibilities

• Develop and execute brand strategies that resonate with our target audience.
• Create compelling copy and messaging that captures the essence of our brand and engages consumers.
• Plan and manage marketing campaigns, including product launches and promotional activities.
• Analyze consumer behavior and market trends to inform brand positioning and marketing strategies.
• Collaborate cross-functionally with performance marketing, design, product teams, and founders to ensure cohesive brand representation.
• Utilize customer data and insights to drive marketing decisions and enhance brand engagement.
• Balance strategic thinking with the ability to execute swiftly in a startup workplace.

Qualifications

• 2–3 years of experience in a D2C brand, preferably in skincare, beauty, or wellness.
• Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology.
• Proven experience in campaign planning,



product launch marketing, and brand storytelling.
• Strong grasp of consumer behavior, customer data, and insight-led marketing.
• Ability to think strategically while executing quickly in a quick-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.

Why Join Us?

• Be a part of a passionate team that values creativity and innovation.
• Opportunity to make a significant impact on brand growth and consumer engagement.
• Competitive salary and benefits package.
• A vibrant work culture that fosters professional development and personal growth.

If you are ready to take your career to the next level and make a lasting impact in the beauty and skincare industry, we would love to hear from you Please submit your resume and a portfolio showcasing your relevant work.

Skills: consumer behavior,brand strategist,campaigns,brand growth,d2c,customer

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