About the Role

As a Performance Content Writer, you will be responsible for creating unique, high impact, and engaging content for industries like FMCG, Automobile, Telecom, and BFSI. As a core member of the Performance Content team at Performics India, you will play a fundamental role in scaling content production through a hybrid approach of human creativity and AI-powered inputs. You will learn, train, and collaborate with Content Strategists and Project Teams to ensure the delivery of high-performing, user-centric, and search-optimized assets across these diverse industries.

Responsibilities

• Industry Research & Ideation: Conduct deep research to understand the specific nuances of the FMCG, Automobile, Telecom, and BFSI sectors.
• SEO & GEO Strategy: Understand and execute comprehensive keyword research for traditional SEO and deploy Generative Engine Optimization (GEO) strategies to improve visibility in AI-driven search environments.
• Multi-Channel Content Creation: Write high-converting on-page articles, category pages, product descriptions,



and app-store copies tailored to the target audience of each industry.
• AI-Augmented Workflow: Utilize prompt engineering to accelerate research, draft structure, and generate content, ensuring high-quality output that maintains brand voice and factual accuracy.
• Content Governance: Ensure thoroughness, factual accuracy, and regulatory compliance (where applicable) in all AI-generated and human-written content.
• Performance Optimization: Learn and utilise tools like Google Keyword Planner, SEMrush, and AI-content analytics platforms to monitor performance and maximize marketing impact.
• Editorial Excellence: Write unique, engaging headlines and body content that bridges the gap between technical industry details and consumer readability.

Qualifications

• Experience: 0-2 years of experience in writing long-form content for digital platforms, with a demonstrated ability to adapt to wide-ranging industries like FMCG, Au

📌 Content Writer (Mumbai)
🏢 Performics India
📍 Mumbai