Key Responsibilities• Conduct content and market research to understand trends, competitors, and audience behavior
• Translate insights into clear content directions aligned with brand and business goals
• Plan and manage monthly content calendars across platforms
• Develop scripts and concepts for short-form content with strong hooks and storytelling
• Collaborate with designers to ensure quality and consistency in execution
• Use Canva for basic drafts and quick creatives when needed
• Evaluate performance and refine content based on insights
• Take feedback constructively and implement it effectively
• Stay updated with trends and platform changes
• Communicate ideas clearly with teams and clients
Qualifications & Skills• A graduate in any discipline (communication, media, marketing, or related fields preferred but not mandatory)
• Strong research and analytical thinking skills,
with the ability to derive insights from data and observations
• Proficiency in Hindi and English (written and verbal) to craft and communicate content effectively
• Basic working knowledge of Canva or similar tools for quick creative execution and references
• Demonstrated ability in content ideation, scripting, or storytelling, especially for digital and short-form formats
• A mindset open to learning, unlearning, and adapting in a rapid-paced creative environment
• Ability to take feedback constructively and translate it into improved output without resistance
• Strong sense of aesthetics, content trends, and audience psychology
• Good time management and organizational skills to handle multiple brands and deadlines
• A plus: formal education or certification in research, strategy, or related fields
📌 Content Strategist (Surat)
🏢 Samwad
📍 Surat