About Us

WHY LINEDATA ?

Join us in shaping the fintech of tomorrow.

With more than 1,350 colleagues across 20 locations worldwide, you'll help build cutting-edge platforms and tailored services that power the daily operations of 700 leading financial institutions. As a global, multicultural company with over 45 nationalities represented and just as many languages spoken, we thrive on diverse perspectives and collaboration. Together, we tackle future-focused topics like Al and the digitalization of finance, delivering smart solutions for our customers.

Whether you're just beginning your career or are an experienced professional, Linedata offers exposure to large-scale client projects, internal mobility and opportunities to develop your skills alongside leading experts.

Digital Marketing Manager

Role Overview

We are seeking an experienced, data-driven Digital Marketing Manager to lead and own our marketing automation and digital marketing operations from our Mumbai office. This position will play a critical role at the intersection of marketing and sales operations,



managing our marketing automation platform (Marketo) and supporting our CRM system (MS Dynamics) to ensure both tools work seamlessly together, drive lead-to-pipeline conversion, and provide transparent visibility into marketing's contribution to sales outcomes.

Key Responsibilities

• Manage and operate the marketing automation platform (Marketo), including campaign creation, segmentation, nurture journeys, lead scoring, and automated workflows.
• Support and coordinate with our CRM system (Microsoft Dynamics) from a business/operations perspective to ensure smooth data flow, alignment between marketing-generated leads and sales follow-up, and integrity of lead/contact/account data.
• Ensure proper integration between Marketo and MS Dynamics — monitor data sync, troubleshoot issues, and enforce best practices for data hygiene and process compliance.
• Develop, build, and maintain reports and dashboards

📌 Manager - Digital Marketing (India)
🏢 Linedata
📍 India