Performance Marketing & Growth Manager
About the Role
We are looking for a hands-on Performance Marketing & Growth Manager who can manage paid ads, tracking, campaign optimization, app growth, remarketing, and reporting.
We need someone who understands performance marketing beyond just running ads. The person should be able to find problems, understand data, improve campaigns, fix tracking issues, scale good campaigns, and improve overall marketing performance.
The candidate should be comfortable managing large advertising budgets and working in a fast-moving D2C environment.
Key Responsibilities
* Plan, manage, and optimize campaigns on Meta Ads and Google Ads
* Manage a monthly advertising budget of around ₹20–40 lakh or more
* Run campaigns for customer acquisition, app installs, purchases, remarketing, and retention
* Check campaign performance daily and take action when CAC, ROAS, conversions, or other numbers change
* Find opportunities to scale campaigns while maintaining good performance
* Test different audiences, creatives, offers, landing pages, placements,
and bidding strategies
* Work with the creative team to develop better ads based on performance data
* Understand when creatives are getting old or losing performance and test new ideas
* Manage remarketing for website visitors, app users, leads, customers, and abandoned carts
* Manage Google Search, Performance Max, Shopping, Display, YouTube, and App campaigns
* Manage Meta prospecting, retargeting, catalog, Advantage+, and app campaigns
* Track important numbers such as CAC, ROAS, MER, AOV, conversion rate, LTV, retention, and profitability
* Prepare regular reports with clear insights, problems, and action plans
Tracking & Analytics
The candidate should have valuable knowledge of tracking and attribution.
Experience with:
* Google Analytics 4
* Google Tag Manager
* Meta Pixel
* Meta Conversion API
* Google Ads conversion tracking
* Enhanced Conversions
* Firebase
* App event tracking
* UTM tr
📌 Performance Marketing (India)
🏢 Multyfi
📍 India