About Improvado

Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.

What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.

Who Buys It

• Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
• Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
• Segments: enterprise brands, mid-market, agencies
• Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies

Why this role, now

• Our messaging is not aligned. Positioning, web, sales pitch,



product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price.
• The category is crowded and moving quick. Battlecards exist but decay, and nobody owns keeping them true.
• Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to argue credibly without hand-waving.
• Analyst firms are a silent blocker. When an enterprise buyer asks Gartner or Forrester about Improvado, there is no briefed narrative waiting for them.

You would not start from a blank page. We already have a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards. They are inconsistent and under-used. Your first job is to make one version true and mak

📌 Product Marketing Manager (Rajkot)
🏢 Bullpen Capital
📍 Rajkot