Job Description:
Job Title: Manager, Digital Search & Website Strategy
Location: India (Remote/Hybrid)
Department: Global Marketing
Reports To: Vice President, Global Marketing
Position Summary
Caidya is seeking an experienced search marketing skilled to own and execute our global search strategy across traditional search, paid search, AI-powered search experiences, and emerging discovery platforms. This is a highly autonomous, individual contributor role responsible for increasing qualified organic and paid visibility, improving lead generation, and positioning Caidya as a leading global CRO for biotech and biopharmaceutical companies.
This position will develop and execute SEO, SEM, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), technical search optimization, and content optimization strategies across multiple regions including North America, Europe, Latin America, and Asia-Pacific (including China where appropriate).
In addition to leading Caidya’s global search strategy,
this position will serve as the primary marketing owner of the corporate website (
Working closely with Marketing, IT, external web development partners, and regional stakeholders, this individual will manage routine website updates while identifying opportunities for continuous improvement in performance, usability, accessibility, and lead generation.
The ideal candidate is equally comfortable developing strategy, working inside analytics platforms, optimizing technical SEO, collaborating with content creators, managing agencies when needed, and measuring business impact. They will partner closely with the global marketing team.
This role does not include people management but requires significant leadership through influence across a global organization.
Primary Responsibilities
Global Search Strategy
• Own Caidya’s worldwide search strategy across organic, paid, AI-powered search, and emerging search channels.
• Develop annual and quarterly search r
📌 Manager, Digital Search (India)
🏢 Caidya
📍 India