We are looking for someone agile who can own the Consumer Research & Analytics capability for WLL's R&D; function — leading structured research into consumer life-at-home behaviour and future needs across Textile, Flooring, and Advanced Textiles (AT).
Convert consumer and market insight into a usable "market direction" portfolio that shapes the R&D; and Product Development innovation agenda, rather than research that stays in a report.
Act as the consistent bridge between external consumer/market signals and internal technical teams, ensuring innovation and product decisions are grounded in validated consumer need rather than assumption.
KEY RESPONSIBILITIES
1. Consumer & Market Research Strategy
• Define and own the consumer research agenda across categories, prioritizing studies that materially inform R&D; and PD decision-making.
• Select and apply appropriate research methods (qualitative, quantitative, ethnographic/"life-at-home" studies) for each research question.

2. Life-at-Home & Consumer Insights Research
• Lead consumer "life at home" studies to understand current behaviour,



unmet needs, and emerging preferences relevant to home and technical textiles.
• Track macro consumer trends (sustainability, wellness, smart living, etc.) and translate them into implications for WLL's product and innovation roadmap.

3. Insight Dissemination to R&D; & PD
• Regularly process and furnish research findings to R&D; capability leads (Material Science, R&D; Processing, Smart Textiles, etc.) and Product Development teams in a decision-ready format.
• Build a repeatable cadence (e.g., monthly insight briefings) so consumer input is embedded in ongoing project reviews, not a one-off exercise.

4. Market Direction Portfolio
• Create and maintain a market direction portfolio — a living view of where consumer demand and category trends are heading — for use in innovation prioritization.
• Partner with Sales & Marketing to validate research findings against real market/commercial si

📌 Lead – Consumer Research (Hyderabad)
🏢 Welspun Living
📍 Hyderabad