About FAE

FAE is a fast growing D2C beauty brand, based in Mumbai and built for everyone. We create cosmetics and skincare that are cutting-edge, effective, and genuinely accessible — standing for a real, authentic, and unfiltered representation of beauty, with inclusive shade ranges and vegan formulations at the heart of what we do. From a memorable turn on Shark Tank India to a community that shows up for us every single day, content is central to how FAE connects with its people. We move fast, experiment often, and care deeply about the craft of what we put out.

About The Role

You don't just execute a content calendar — you build one. As Assistant Manager, Social Media, you own FAE's organic content end to end: what we make, why we make it, and how well it performs. You set the strategy, originate the ideas and formats, and turn our social presence into a genuine brand asset. This is a role for someone ready to lead. You'll own the calendar and the numbers, direct shoots and creator collaborations, and manage a Junior SM Executive who brings the work to life.



You'll be measured on output and results — and you'll have the ownership to shape both.

What You'll Do

• Strategy & Content Direction
• Own FAE's monthly and quarterly organic content strategy across Instagram, YouTube, Pinterest, and emerging platforms.
• Originate ideas, formats, and angles — you're the source, not the executor of someone else's brief.
• Build recurring content IPs and series that become recognisable brand assets.
• Own the content calendar: what goes out, in what order, at what cadence — and make the final call on posting.
• Make new-channel decisions: what we open, when, and why.
• Content Creation & Production
• Conceptualise and film video content — product demos, tutorials, and behind-the-scenes — and be comfortable creating content featuring yourself.
• Lead photo and video shoots end to end: locations, casting, talent coordination, styling, and production.
• Bring a strong editin

📌 Assistant Manager (Mumbai)
🏢 FAE Beauty
📍 Mumbai