Job Summary:

The I&P; Global Network Song practice works with clients across their marketing, sales and services functions, providing transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. This is a leadership role for a CVM practitioner who has operated across both Consumer and Enterprise sides of the business. You will own the Next Best Action and Customer Value Management agenda end-to-end — setting the strategy, shaping the decisioning and agentic AI architecture, leading a multi-track delivery team, and carrying the senior client relationship. You will be the single accountable leader stitching together Prepaid Consumer growth and Enterprise Postpaid retention into one coherent lifecycle engagement programme.

Roles & Responsibilities:

• NBA-CVM Strategy & Transformation Leadership:
• Define and own the multi-year NBA-CVM transformation roadmap spanning Consumer (Prepaid and Consumer Postpaid) and Enterprise Postpaid portfolios.
• Set the value agenda against hard telco levers — ARPU uplift,



churn and involuntary disconnection reduction, recharge frequency and top-up value, data attach, cross-sell and upsell, and revenue per enterprise account.
• Build the CVM operating model — governance forums, decision rights, campaign-to-cash measurement, and the operating rhythm between marketing, sales, product, data and IT.
• Shaping the Agentic AI vision:
• Drive the adoption of AI and Generative AI capabilities within lifecycle marketing, including customer segmentation, content generation, audience intelligence, next best action recommendations, campaign orchestration and performance optimization.
• Identify and scale high-value AI use cases that improve personalization, campaign effectiveness, marketing productivity and customer experience outcomes across the lifecycle journey.
• Build business cases for AI-enabled marketing transformation, demonstrating impact through campaign cycle-time reductio

📌 I&P-GN - SONG-MT-Customer Lifecycle Campaign-GEN AI-Senior Manager (Bengaluru)
🏢 Accenture in India
📍 Bengaluru