About Keka
Keka is India's #1 People Operations Platform, trusted by 10,000+ businesses to manage their HR, payroll, attendance, and performance processes. We are on a mission to make HR delightful — and we're looking for passionate people to help us scale that mission through world-class marketing.

Location: Hyderabad, Onsite
Experience: 5-6 years

Key responsibilities

1. Technical SEO
• Own crawling, indexation, site architecture, and technical SEO for a large WordPress website.
• Diagnose and resolve indexing, JavaScript rendering, Core Web Vitals, canonical, hreflang, structured data, and crawlability issues with the development team.
• Manage site migrations, redirects, international SEO, and technical QA.
• Maintain WordPress SEO infrastructure, including templates, sitemaps, and bulk page updates.

2. Keyword, Content & On-Page SEO
• Own keyword research, intent-based clustering, keyword-to-URL mapping, and cannibalisation resolution.
• Develop information architecture, internal linking, and scalable SEO page strategies for commercial and informational keywords.




• Create content briefs, optimise on-page elements, and manage content refresh, consolidation, and removal.
• Improve SERP visibility and organic conversions in collaboration with Content, Product Marketing, and Demand Generation teams.

3. Off-Page SEO & Authority Building
• Develop the link-building and authority strategy across priority markets.
• Manage and mentor the Off-Page SEO Executive, including link quality, paid placements, and vendor performance.
• Lead digital PR, linkable asset development, review-platform strategy, and third-party listicle/roundup placements.
• Manage external SEO agencies and evaluate link quality, relevance, and risk.

4. AI Search & GEO
• Own Keka's visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
• Develop and execute strategies to increase Keka's mentions, visibility, and citations across priority commercial and informati

📌 SEO Lead (Hyderabad)
🏢 Keka HR
📍 Hyderabad