Off-Page SEO & GEO Specialist

Experience

2–5 years in Off-Page SEO, Digital PR, Link Building, Content Outreach, Reputation Management, or GEO/AEO

Employment Type

Full-Time/ Part time

Location : Mumbai: Andheri

About the Role

We are looking for an Off-Page SEO & GEO Specialist who will be responsible for building the company's external authority, online reputation, brand visibility, and presence across search engines, AI search platforms, communities, media publications, and industry websites.
The person will manage the complete off-page function, including Digital PR, backlinks, brand mentions, Reddit, Quora, reviews, ratings, community engagement, outreach, citations, guest contributions, influencer/podcast opportunities, and AI/GEO visibility.

This role is suitable for someone who understands that contemporary off-page SEO is not only about generating backlinks. The focus is on building credible brand mentions, authoritative references, relevant citations, relationships, and external signals that can support both traditional search visibility and AI-generated answers.





Key Responsibilities

1. Digital PR & Media Outreach
• Identify relevant media publications, journalists, editors and industry websites.
• Develop and execute digital PR campaigns.
• Pitch relevant company stories, announcements, research and expert opinions.
• Secure relevant editorial coverage and brand mentions.
• Identify opportunities for founder/executive interviews.
• Identify journalist request platforms and relevant media opportunities.
• Coordinate with internal teams to prepare expert comments and responses.
• Track media coverage and resulting mentions/links.
• Build long-term relationships with journalists and publishers.

2. Off-Page SEO & Link Building
• Develop and execute ethical, relevance-focused link-building strategies.
• Identify high-quality, industry-relevant websites for outreach.
• Conduct competitor backlink analysis.
• Identify backlink gaps and link opportunities.
• C

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