Role : Ads & Creative Copywriter
Location: Kolkata
Work Mode: Work From Office
Industry: Digital Marketing / Advertising Agency
We are looking for a Ads & Creative Copywriter who understands advertising, creative thinking and performance marketing. You should be able to turn audience insights and campaign objectives into sharp, engaging and conversion focused copy.
Key Responsibilities:
• Conceptualise high converting ad ideas, hooks, headlines and creative angles
• write sharp, impactful and minimalist copy for Meta Ads, Google Ads, static creatives and video campaigns
• Conduct competitor and audience research to identify trends, insights and new messaging opportunities
• Develop multiple copy variations for creative testing and performance campaigns
• Collaborate with designers, video editors and performance marketers to build effective ad creatives
• Adapt communication across multiple clients and industries including Healthcare, Sports, Real Estate, Education, Lifestyle, SaaS and more




What We're Looking For:
• 3-4 years of relevant experience in a Digital Marketing, Advertising, Creative or Performance Marketing Agency is mandatory
• Solid understanding of advertising and performance focused creative copy
• Experience working across multiple client accounts and different brand voices
• Ability to think beyond writing and understand how copy, visuals and performance work together
• Strong research skills with the ability to turn competitor insights and audience behaviour into creative angles
• Excellent English communication with a sharp, concise and creative writing style
• Relevant advertising/campaign portfolio is required, showcasing ad copies, hooks, creative concepts, video scripts or campaign work
• Candidates with experience in Meta Ads, Google Ads and performance marketing campaigns will be preferred.

📌 Advertising Copywriter (Kolkata)
🏢 Brands2be
📍 Kolkata