Key Responsibilities
• Plan, launch, manage, and optimize lead generation campaigns on Meta Ads and Google Ads.
• Create and manage Facebook Lead Ads, Conversion Campaigns, Search Ads, Display Ads, Performance Max (PMax), and Remarketing Campaigns.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize for CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR, ROAS, and conversion rates.
• Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion Tracking, and Event Tracking.
• Build custom audiences, lookalike audiences, remarketing audiences, and customer match audiences.
• Perform A/B testing on ad creatives, landing pages, ad copy, and audience segments.
• Analyze campaign data and prepare weekly/monthly performance reports.
• Collaborate with designers, content creators, and sales teams to improve lead quality and campaign performance.
• Manage advertising budgets efficiently to achieve business goals and maximize ROI.

Required Skills




• Strong experience with Meta Ads Manager (Facebook & Instagram Ads)
• Solid experience with Google Ads (Search, Display, YouTube, Performance Max)
• Lead Generation Campaign Management
• Conversion Rate Optimization (CRO)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel Implementation
• Conversion Tracking & Attribution
• Audience Targeting & Segmentation
• Retargeting & Remarketing Strategies
• Landing Page Optimization
• Marketing Funnel Management
• Data Analysis & Reporting
• Budget Management
• A/B Testing & Experimentation

Preferred Qualifications
• 2+ years of experience in Performance Marketing or Digital Advertising.
• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with CRM integrations and lead nurturing workflows.
• Understanding of sales funnels, lead qualification, and customer acquisition strategies.

Keywords
Performance Marketing, Digital Marketing, Paid

📌 Lead Generation Executive (Gurugram)
🏢 Blynk Ads
📍 Gurugram