Job Title: Marketing Research Associate
Location: Delhi-NCR (Hybrid)
Experience: 4–7 Years
Qualification: MBA in Marketing / Business Management or equivalent
Company: Brand Pipal (A subsidiary of NLB Services)

About Brand Pipal
Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We combine strategic thinking, creative storytelling, performance marketing, and technology-driven execution to build impactful brand experiences.
Our expertise spans Employer Branding, B2B Marketing, Account-Based Marketing (ABM), Demand Generation, Content, Paid Media, and Strategic Communications. We partner with leading enterprises to drive measurable business growth through highly targeted and relationship-led marketing programs.

Role Overview
We are looking for a strategic and research-focused ABM & Market Research Specialist with 4-7 years of experience in B2B/B2C market research, account research, sales intelligence, or ABM.
The ideal candidate will be responsible for conducting in-depth account, buyer, market, competitor, and industry research to support ABM,



demand generation, marketing, and business development initiatives.
The role will involve identifying high-value accounts, mapping key decision-makers and buying committees, tracking business and intent signals, enriching data, and converting research into actionable insights for marketing and sales teams.
The candidate should have robust experience in web research, data intelligence, account and persona mapping, market analysis, and B2B research tools, with the ability to work across multiple research requirements and deliver accurate, relevant, and actionable insights.

Key Responsibilities
1. Target Account Research
• Research and analyze target accounts based on industry, company size, geography, revenue, technology stack, business priorities, and growth indicators.
• Build detailed account intelligence profiles for ABM campaigns.
• Identify strategic accounts and map their business challenges

📌 Marketing Research Associate (Noida)
🏢 BrandPipal
📍 Noida