We are looking for a PPC Executive to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have hands-on experience in campaign management, audience targeting, conversion tracking, budget optimization, performance analysis, and generating actionable insights to improve ROAS, reduce CPL, and drive quality leads/conversions.
Key Responsibilities
• Plan, create, execute, and manage PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research and identify relevant keywords using tools such as Google Keyword Planner.
• Develop and optimize campaign structures, audience targeting, ad copies, creatives, bidding strategies, and budgets.
• Monitor campaign performance and optimize campaigns to improve ROAS, CPL, conversions, and overall ROI.
• Manage paid media budgets effectively in line with business objectives.
• Set up and monitor conversion tracking, pixels, and other campaign tracking requirements.
• Analyze campaign data and identify trends, opportunities, and areas for improvement.




• Conduct A/B testing of ads, audiences, landing pages, and campaign strategies.
• Work closely with creative and marketing teams to develop performance-focused ad creatives and messaging.
• Prepare regular performance reports and dashboards using GA4, Looker Studio, Excel, and advertising platform reports.
• Track weekly targets against actual performance and take corrective actions where required.
• Analyze the complete marketing funnel to improve lead quality, conversion rates, and campaign efficiency.
• Stay updated with Google Ads, Meta Ads, industry trends, platform changes, and emerging paid-media practices.
• Provide data-driven recommendations to improve campaign performance and support business growth.

Required Skills
• 2-5 years of hands-on experience with Google Ads and Meta Ads Manager.
• Solid understanding of PPC and paid media campaign management.
• Knowledge of keyword research, audience ta

📌 PPC Manager (Mumbai)
🏢 SIB Infotech - Digital Marketing Services Agency
📍 Mumbai