Job description: Digital Marketing Manager
Location: HSR Layout,Bangalore (Onsite)
Website - https://nextnation.co

Company Description

Nextnation is a global talent mobility company specializing in comprehensive immigration
solutions. We empower individuals to pursue international career opportunities by providing end
to-end migration support, including visa processing, language training, job placement assistance,
and seamless relocation management. By combining expertise in global mobility with a
commitment to personalized service, NextNation transforms aspirations of working abroad into reality.

About the job

We are looking for a results driven candidate with 3-6 years of experience in performance
marketing, with a robust, demonstrable focus on Meta Ads (Facebook/Instagram) for lead
generation. The ideal candidate will be highly analytical, comfortable managing significant ad
budgets, and experienced in working closely with sales and creative teams to convert marketing
leads into business outcomes.

Key Responsibilities:

• Plan, execute,



and optimize performance marketing campaigns, primarily across Meta
(Facebook & Instagram).
• Manage and scale monthly advertising budgets while maintaining a strong focus on CPL, lead
quality, and conversion rates.
• Develop and optimize campaigns for lead generation, retargeting, and conversion.
• Analyze campaign performance and identify opportunities to improve CPL, CAC, lead quality,
and overall ROAS.
• Work closely with the Sales team to track leads from acquisition through conversion and
understand lead quality.
• Establish a feedback loop between Marketing and Sales to continuously improve targeting,
creatives, messaging, and campaign strategy.
• Set up, monitor, and troubleshoot conversion tracking, including Meta Pixel and Conversions
API (CAPI).
• Work on Meta Lead Forms, landing pages, and conversion funnels to improve lead capture and conversion rates.
• Conduct regular performance analysis using Meta Ads Manager

📌 Digital Marketing Manager (Bengaluru)
🏢 NextNation
📍 Bengaluru