Overview:

FRND is looking for a Head of Growth to own and scale our growth engine across markets.

You’ll own growth across the entire user lifecycle, from acquisition and activation to engagement, retention, and monetization. This is a high-ownership leadership role with significant responsibility across marketing, product growth, lifecycle, monetization, and recent growth channels.

We’re looking for someone who understands consumer internet deeply, combines strong analytical thinking with sharp execution, and has experience building and scaling growth engines at meaningful scale.

? What You’ll Own

? Growth Strategy

• Own FRND’s overall growth strategy, targets, and roadmap across user growth, engagement, retention, monetization, and market expansion.
• Identify the biggest growth opportunities and business constraints, and translate them into clear priorities and investment decisions.
• Build new growth engines and identify step-change opportunities beyond existing channels and playbooks.

? Acquisition & Product Growth

• Scale acquisition across paid, organic, creators,



referrals, partnerships, and emerging channels, while improving CAC, user quality, and overall growth efficiency.
• Own the journey from acquisition → activation, including onboarding, conversion funnels, growth loops, and key product interventions.
• Drive rapid experimentation across audiences, propositions, creatives, channels, and product journeys to unlock incremental growth.

? Retention & Monetization

• Drive engagement and retention by identifying the behaviours, experiences, and lifecycle interventions that create long-term users.
• Own growth initiatives across payer conversion, virtual gifting, ARPU, LTV, pricing, and monetization journeys.
• Build a deep understanding of cohorts across languages, markets, and user segments, and use these insights to improve both growth and unit economics.

? Analytics & Leadership

• Establish clear growth metrics, cohort frameworks, dashboards, an

📌 Head of Growth (Bengaluru)
🏢 FRND
📍 Bengaluru