Digital Marketing Manager
Guru Diam

Salary: ₹12 to 17 LPA (₹1L to 1.4L/month), based on experience
Type: Full-time · Remote (India)
Shift: US hours, 10:00 AM to 6:00 PM New York time, Monday to Friday = 7:30 PM to 3:30 AM IST (8:30 PM to 4:30 AM IST, Nov to Mar), with real-time availability on Slack/WhatsApp
Reports to: Founder

ABOUT GURU DIAM

Guru Diam is a US-based diamond and fine jewelry wholesaler with offices in New York and Los Angeles and a team in India. We supply retailers and jewelry businesses across the US, and exhibit at major trade shows such as JIS and JA New York. We are a small, rapid-moving team that runs on AI. Nearly all of our daily work is done with Claude.

THE ROLE

You own every digital marketing channel outside Instagram and TikTok (our US content creator runs those). LinkedIn, Reddit, email, SEO, Facebook, Pinterest, YouTube, our WhatsApp trade group, B2B directories, communities, PR and partnerships are yours. You find where our buyers are, show up there, and turn attention into leads. You also run marketing operations: website tracking and performance,



vendors, trade shows and reporting. Our in-house designer creates the visuals. You bring the strategy, words and execution.

RESPONSIBILITIES

1. LinkedIn: our #1 B2B channel
Most of our buyers are US jewelry retailers and trade professionals, and they're on LinkedIn.
• Grow the Guru Diam company page and the founder's personal presence: posts, articles, carousels
• Build relationships with US jewelry retailers, buyers and industry people through connections, comments and outreach
• Run targeted LinkedIn outreach campaigns to retailers and wholesale buyers

2. Reddit & online communities
Be genuinely helpful where diamond and jewelry buyers ask questions, not spammy.
• Build a trusted presence in relevant communities (e.g. r/EngagementRings, r/Diamonds, r/jewelry, r/labgrowndiamonds)
• Extend to Quora, Facebook groups and industry forums where our buyers are active
• Monitor mentions of

📌 Marketing Operations Manager (India)
🏢 Guru Diam
📍 India