Job Brief Skills Required:
Minimum 2 years of relevant experience in programmatic ad operations, Display Ads, A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs,
inventory types Hands on experience with Google Ad Manager, DV360 and
DCM is a plus Working experience with Mobile Ads and Video Ads Direct experience managing publisher side programmatic platforms including SSPs,
ad exchanges, and DMPs Should be a team player and able to work collaboratively with the various other internal and external stakeholders
Understanding of digital campaign cycles. Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc Excellent analytical and communication skills
Required Skills :
- Programmatic Advertising Foundations
- Ad Campaign Optimization
- Campaign setup
Roles &
Responsibilities
- Setting up programmatic campaigns and revenue optimization constantly.
- Monitor all ad networks and provide periodic data pointers in order to
optimize available inventory including Mobile add and Web
- Liaison with external and internal stakeholders while integrating current
networks and troubleshoot as and when needed.
- Extract and analyse from online tools and present it to the management in
simple formats
- Reconcile all campaign related reports.
- Periodic update to the CM and AMs on performance of various platforms in
terms of traffic and revenues, including forecasting basis data available.
- Track performance of campaigns on site by sections and ad properties.
- Validate and reconcile external i.e., third party reports from time to time.
📌 Walk-in || Campaign Management Analyst (Chennai)
🏢 iOpex
📍 Chennai