VP / Associate Director – Digital Marketing

Location: Sector 90, Noida

Key Responsibilities

- Lead the overall SEO strategy, including technical SEO, on-page SEO, off-page SEO, keyword strategy, content optimization, and performance tracking.
- Drive GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies to improve brand visibility across AI-powered and answer-based search platforms.
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop and execute social media marketing strategies across relevant platforms.
- Monitor campaign performance, analyze data, and optimize campaigns to improve ROI, conversions, and customer acquisition.
- Define KPIs, prepare performance reports, and present insights and recommendations to senior leadership.
- Manage and mentor digital marketing teams while ensuring effective execution of campaigns and strategies.




- Handle clients end-to-end with excellent communication and relationship management skills.

Required Skills & Expertise

- Extensive knowledge and practical experience in:

1. SEO
2. GEO (Generative Engine Optimization)
3. AEO (Answer Engine Optimization)
4. Paid Ads / Performance Marketing
5. Social Media Marketing

- Strong understanding of Google Ads, Meta Ads, analytics, conversion optimization, and campaign performance metrics.
- Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics tools.
- Strong leadership and team-management skills.
- Ability to manage multiple projects and lead teams in a fast-paced workplace.
- Excellent communication, client-handling, analytical, and strategic-thinking skills.

Interested candidates can directly share their updated resume at [email protected]

📌 VP / Associate Director - Digital Marketing (Noida)
🏢 FinGuru India
📍 Noida