An FMCG Juice &

- Snacks Sales Officer is responsible for driving secondary sales, expanding retail distribution, and ensuring product availability across a designated territory. They act as the primary link between the FMCG brand, distributors, and retail outlets (like mom-and-pop stores, supermarkets, and local grocers).Here is a comprehensive breakdown of the typical , responsibilities, and key requirements for this role.

Job Summary

- Position Title: Sales Officer / Territory Sales Officer (Juice &
- Snacks Division)

- Department: Retail Sales / General Trade (GT)

- Reports To: Area Sales Manager (ASM)

- Core Objective: To achieve monthly sales targets, maximize product visibility, and manage the distributor network within an assigned territory.

Key ResponsibilitiesTerritory &

- Distribution Management

- Expand Retail Footprint: Identify and onboard new retail outlets, grocery stores, and modern trade accounts to increase product penetration.

- Distributor Management: Coordinate with local distributors to ensure they maintain optimum stock levels and fulfill retail orders on time.

- Route Planning (PJP):



Follow a Permanent Journey Plan (PJP) to visit a fixed number of retail outlets daily, maximizing market coverage.

Sales &

- Execution

- Target Achievement: Meet or exceed weekly and monthly primary (company to distributor) and secondary (distributor to retailer) sales targets.

- Order Booking: Pitch product portfolios (new juice flavors, snack variants, combos) to retailers and secure regular orders.

- Competitor Tracking: Monitor competitor pricing, schemes, new product launches, and merchandising tactics, providing feedback to the ASM.

Merchandising &

- Visibility

- Stock Rotation: Ensure First-In, First-Out (FIFO) practices at retail shelves to minimize product expiration, which is critical for perishable items like short-shelf-life juices.

- POSM Placement: Deploy Point-of-Sale Materials (posters, danglers, standees) and secure prominent shelf space (Eye-Level placement).

Pay: ₹12,000.00 - ₹20,000.00 per month

Perks

- Cell phone reimbursement

- Flexible schedule

Work Location: In person

📌 Territory Sales Officer (Saligramam)
🏢 BENSTAR GROUP
📍 Saligramam