Company: The Souled Store

Store Type: Franchise Store – UKMC

Designation - Store Manager

Location: Calangute, Goa

Experience: 6 years

Industry: Fashion & Apparel / Retail

Role Overview

We are looking for an experienced Store Manager to manage and drive the performance of our UKMC Franchise Store.

The Store Manager will be responsible for the overall day-to-day operations of the store, including sales, profitability, customer experience, team management, inventory, visual merchandising, and operational compliance.

The role will involve close coordination with UKMC, the franchise partner, and The Souled Store’s internal teams to ensure that the store consistently meets business objectives while maintaining The Souled Store’s brand standards and customer experience.

Key Responsibilities

Store Operations

- Oversee and manage the day-to-day operations of the UKMC franchise store.
- Ensure smooth opening, closing, and overall functioning of the store.
- Ensure adherence to The Souled Store’s SOPs, operational processes, and brand guidelines.
- Maintain high standards of store hygiene, upkeep, discipline, and compliance.
- Coordinate with UKMC and internal TSS teams to resolve operational issues effectively.

Sales & Business Performance
- Drive achievement of monthly and annual store sales targets.
- Develop strategies to increase footfall, conversion, average transaction value, and overall store revenue.
- Monitor key retail metrics and identify opportunities for improving store performance.
- Track store profitability and ensure effective utilization of resources.
- Analyse sales trends, customer behaviour, product performance, and business reports to take corrective actions.

Team Management & Leadership
- Lead, train, motivate, mentor, and develop the store team.
- Set transparent performance expectations and ensure achievement of individual and store-level targets.
- Conduct regular performance reviews and provide constructive feedback.
- Build a strong, customer-focused and high-performance team culture.
- Ensure adequate staffing and effective deployment of team members during peak and non-peak hours.

Customer Experience




- Ensure a high standard of customer service and overall shopping experience.
- Build strong customer relationships and encourage repeat visits.
- Understand customer requirements and feedback and share relevant insights with the internal teams.
- Handle customer complaints and escalations effectively.
- Identify opportunities to improve customer satisfaction and loyalty.

Visual Merchandising & Brand Standards
- Oversee the overall visual look and feel of the store.
- Ensure product displays, VM elements, signage, creatives, and store layouts follow The Souled Store’s guidelines.
- Coordinate with the relevant VM and internal teams for execution of campaigns, launches, and seasonal displays.
- Ensure merchandise is appropriately displayed, replenished, and easily accessible to customers.

Inventory & Store Controls
- Monitor stock availability, replenishment, and merchandise movement.
- Coordinate with relevant teams to address stock gaps and inventory-related concerns.
- Ensure proper handling and maintenance of store inventory.
- Support stock audits and ensure adherence to inventory control processes.
- Minimise stock loss, damages, and operational discrepancies.

Franchise Coordination
- Act as the key point of coordination between UKMC and The Souled Store for store-level operations.
- Ensure that franchise operations are aligned with The Souled Store’s brand, sales, customer experience, and operational standards.
- Share regular business and operational updates with the relevant stakeholders.
- Identify operational gaps and work collaboratively with UKMC and TSS teams to resolve them.

Key Competencies
- Leadership & People Management: Ability to lead, motivate, coach, and develop a retail team.
- Communication:



Strong verbal and written communication skills with the ability to interact effectively with customers, team members, franchise partners, and internal stakeholders.
- Customer Orientation: Strong focus on customer experience, relationship building, and service quality.
- Business Acumen: Strong understanding of retail sales, store profitability, KPIs, and business performance.
- Product Knowledge: Understanding of fashion, apparel, youth culture, and The Souled Store’s merchandise and fandom space.
- Visual Merchandising: Understanding of retail displays, store presentation, and VM standards.
- Problem Solving: Ability to identify operational challenges and take timely corrective action.
- Ownership & Execution: A hands-on, high-energy approach with strong attention to detail and a willingness to take ownership.
- Adaptability: Comfortable working in a fast-paced, constantly changing, and matrix-driven environment.

Education & Experience

- Bachelor’s degree in any discipline or equivalent educational background.
- 6 years of relevant experience in retail, preferably with Fashion & Apparel brands.
- Prior experience as a Store Manager or in a similar retail leadership role.
- Experience managing retail teams and achieving store-level sales targets.
- Strong understanding of retail KPIs including sales, footfall, conversion, ATV, UPT, and store profitability.
- Experience in inventory management, visual merchandising, and store operations.
- Prior experience working with a franchise-operated retail store will be an added advantage.
- Strong analytical and decision-making skills.
- Highly driven, energetic, proactive, and a strong team player.
- Willingness to learn and understand The Souled Store’s culture, products, and customer base and leverage this knowledge to drive sales.

What We Look For

We are looking for someone who is hands-on, customer-focused, commercially driven, and comfortable taking complete ownership of store performance. The ideal candidate should be able to effectively manage people and operations while ensuring that the UKMC franchise store delivers a consistent The Souled Store brand experience.

📌 Store Manager (Goa)
🏢 The Souled Store
📍 Goa