Role & responsibilities

- Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
- Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
- Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
- Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators,



and competitors.
- Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
- Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and cutting-edge.
- Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
- Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile Required experience into Retail sales into the Tile adhesive/Paints/Putty/Ceramics/Tiles/Waterproffing

Location: Kalyan

📌 Sr.Executive-Retail sales | Tile adhesive ,Paints | Kalyan
🏢 Walplast Products
📍 Kalyan