We are looking for a Performance Marketing professional with strong hands-on experience in E-commerce and Quick Commerce platforms, along with a good understanding of D2C, Meta and Google Ads.

The candidate will primarily be responsible for driving E-commerce and Quick Commerce sales, advertising performance, visibility, ROI and SKU-level growth while working closely with E-commerce, Sales, Supply Chain, Operations and Marketing teams.

Strong Excel and data-analysis skills are essential for managing SKU-level performance, sales reports, inventory data, budgets and business dashboards.

Key Responsibilities

1. E-commerce Performance Marketing – Primary Responsibility

- Manage and optimize advertising activities across major E-commerce marketplaces, primarily Amazon and other relevant platforms.
- Plan marketplace advertising strategies based on sales targets, product launches, promotional events and business priorities.
- Manage and optimize Amazon Ads / marketplace advertising campaigns.
- Analyze SKU/ASIN-level sales, traffic, conversion, advertising spends, ROAS and ACOS.
- Identify high-potential SKUs and opportunities to scale sales.
- Identify underperforming SKUs and recommend corrective actions.
- Plan advertising budgets based on sales targets, seasonality, events and inventory availability.
- Monitor marketplace visibility, keyword performance and competitive activity.
- Coordinate with marketplace teams for POs, inventory, pricing, promotions, new launches and listing requirements.
- Ensure advertising plans are aligned with product availability and inventory levels.

2. Quick Commerce – Primary Responsibility

- Manage and drive performance across Blinkit, Zepto, Swiggy Instamart and other Quick Commerce platforms.
- Plan advertising and promotional strategies to achieve monthly sales targets.
- Analyze SKU-level sales, spends, ROAS, visibility, availability and inventory.
- Monitor performance by SKU, category, platform and location.
- Identify growth opportunities through advertising, promotions, assortment expansion and visibility initiatives.




- Coordinate with Quick Commerce platform teams to improve selection, availability, visibility and sales contribution.
- Track promotional events and evaluate their impact on sales and ROI.
- Ensure marketing spends are aligned with stock availability and business targets.

3. D2C Website Performance

- Support performance marketing and revenue growth for the company's D2C website.
- Monitor website traffic, conversion rate, revenue, CAC, AOV and ROAS.
- Identify funnel-level performance gaps and opportunities for improvement.
- Coordinate with website, CRM and creative teams to improve conversion and customer acquisition.

4. Meta & Google Ads – Supporting Responsibility

- Have a working understanding of Meta and Google Ads.
- Monitor campaign performance and coordinate with internal teams/agencies where required.
- Understand traffic, acquisition and conversion metrics.
- Ensure paid media activities support overall E-commerce and D2C objectives.

5. Excel & Data Analysis – Critical Skill

- Strong command of MS Excel and Google Sheets.
- Analyze large SKU-level and channel-level datasets.
- Prepare daily, weekly and monthly performance reports.
- Build dashboards for sales, spends, ROAS, ACOS, inventory and target achievement.
- Positive knowledge of:
- Pivot Tables
- XLOOKUP / VLOOKUP
- SUMIFS / COUNTIFS
- IF formulas
- Data filtering and validation
- Conditional formatting
- Charts and dashboards

6. Budget & Sales Planning

- Prepare monthly E-commerce and Quick Commerce marketing plans.
- Plan budgets against sales/revenue targets.
- Monitor planned vs. actual spends and sales.
- Identify budget optimization and incremental growth opportunities.




- Track platform-wise performance and forecasts.

7. Cross-functional Coordination

Work closely with

- E-commerce / Marketplace Team
- Quick Commerce Team
- Sales Team
- Supply Chain & Operations
- Creative & Content Team
- Finance Team
- Platform Account Managers
- External Agencies

Ensure marketing, inventory, pricing, promotions and sales plans are aligned.

Key Performance Metrics

- E-commerce Revenue / GMV
- Quick Commerce Revenue / GMV
- Marketplace ROAS / ACOS
- Advertising Spend Efficiency
- SKU-level Sales Growth
- Target Achievement
- New Product Launch Performance
- Marketplace Visibility
- Conversion Rate
- Inventory & Availability Alignment
- D2C Revenue

Required Skills & Experience

- 2–5 years of relevant experience in Performance Marketing, E-commerce or Digital Marketing.
- Strong hands-on experience in E-commerce and Quick Commerce.
- Good experience with Amazon Ads / marketplace advertising.
- Experience with Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or similar platforms will be preferred.
- Good understanding of D2C business and website performance.
- Working knowledge of Meta and Google Ads.
- Robust analytical and commercial understanding.
- Good to Advanced Excel / Google Sheets skills.
- Ability to work with large datasets and SKU-level reports.
- Understanding of ROAS, ACOS, CAC, CPC, CTR, CVR and AOV.
- Strong communication and stakeholder management skills.

Preferred Industry Experience Experience in Beauty, Cosmetics, FMCG, Fashion, Retail or Consumer Brands will be an added advantage.

Ideal Candidate The ideal candidate should be a data-driven E-commerce and Quick Commerce skilled who understands:

Inventory → Visibility → Advertising → Traffic → Conversion → Sales → Revenue → ROI The candidate should be comfortable working at SKU level, analyzing Excel data, managing platform spends and coordinating with multiple teams to deliver business targets.

Primary Focus: E-commerce & Quick Commerce

Secondary Focus: D2C

Supporting Knowledge: Meta & Google Ads

📌 Sr. Performance Marketing Executive (Mumbai)
🏢 Insight Cosmetics
📍 Mumbai