About the Role

We are looking for a creative, confident, and result-oriented Social Media Marketing & Digital Marketing professional to manage and grow our company's digital presence across various social media platforms.

The ideal candidate should have strong knowledge of social media, digital marketing, content creation, and online audience engagement. The candidate should be comfortable appearing in videos and creating engaging content to promote our products.

Key Responsibilities

- Develop and implement social media and digital marketing strategies to increase product awareness and online visibility.
- Manage the company's social media accounts, including Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Create and publish engaging Reels, short videos, posts, stories, product videos, and other digital content.
- Be comfortable appearing in videos and presenting/promoting company products.
- Plan and maintain a monthly content calendar.
- Create creative and engaging content based on company products, campaigns, festivals, trends, and promotions.
- Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
- Increase followers, engagement, reach, and overall social media presence.
- Coordinate with the internal team for product shoots, photography, videography, and content creation.
- Support and manage paid digital marketing campaigns, including Meta Ads, Google Ads,



and other relevant platforms.
- Analyse social media and digital marketing data and suggest improvements.
- Handle comments, messages, and audience interactions professionally.
- Collaborate with designers, video editors, influencers, and external agencies wherever required.
- Explore influencer marketing, collaborations, and other digital promotional opportunities.
- Ensure all digital content is aligned with the company's brand image and marketing objectives.

Required Skills
- 5+ years of experience in Social Media Marketing / Digital Marketing / Content Marketing.
- Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
- Good understanding of social media algorithms, trends, hashtags, and audience engagement.
- Experience in creating Reels, videos, posts, stories, and other social media content.
- Good knowledge of Meta Ads and Google Ads.
- Basic understanding of SEO, Google Analytics, and digital marketing analytics.
- Strong communication and presentation skills.
- Fluent in English with good verbal and written communication.
- Confident and comfortable in front of the camera.
- Creative mindset with the ability to develop current content ideas.
- Knowledge of tools such as Canva, CapCut, Photoshop, or other content-creation/editing tools will be an advantage.
- Ability to independently plan and execute social media campaigns.

📌 Social Media Marketing & Digital Marketing Executive (Mumbai)
🏢 WJT India
📍 Mumbai