Social Media Manager – UGC & Instagram

Company: Sing Dil Se

Location: Noida Sector 142

Employment Type: Full-Time

Salary: Up to ₹50,000 per month

Experience: 2–5 Years

About Sing Dil Se

Sing Dil Se is India’s First Digital Singing Show, building a strong digital community of singers, creators and music enthusiasts.

We are looking for a Social Media Manager – UGC & Instagram who can take ownership of our Instagram presence and build a strong UGC and creator-driven content ecosystem.

Key Responsibilities

Manage and grow Sing Dil Se’s Instagram and other social media platforms.

Develop and execute a strong UGC and Reels content strategy.

Identify, research and onboard relevant UGC creators and influencers.

Reach out to creators, negotiate collaborations and manage creator relationships.

Prepare UGC briefs, concepts, scripts, hooks and CTAs for creators.

Manage the complete UGC process from creator selection → briefing → content creation → revisions → publishing.

Research trending Reels formats, sounds, hooks, memes and content trends.

Create and maintain a weekly/monthly social media content calendar.

Work closely with the video editing and creative teams to produce engaging short-form content.

Monitor Instagram trends and quickly implement relevant trends for the brand.

Analyse content performance through Instagram Insights and other analytics tools.

Track reach, views, engagement, followers,



watch time and content performance.

Identify high-performing content and develop similar content concepts.

Manage comments, DMs and overall community engagement.

Coordinate with the marketing team for campaigns, promotions and launches.

Build and maintain a database/network of UGC creators and influencers.

Stay updated with Instagram algorithm changes, creator marketing trends and emerging content formats.

What We’re Looking For

2–5 years of experience in Social Media Management, UGC Marketing, Influencer Marketing or Content Marketing.

Strong hands-on experience with Instagram Reels and short-form content.

Good understanding of UGC creator campaigns and influencer collaborations.

Strong knowledge of current social media trends and viral content formats.

Excellent communication and creator-management skills.

Strong creative thinking and ability to generate fresh content ideas.

Ability to understand social media analytics and make data-driven content decisions.

Why Join Us?

Work with a rapidly growing digital entertainment brand.

Chance to build and execute large-scale UGC campaigns.

High level of creative ownership.

Work directly with creators, influencers and the marketing team.

Opportunity to experiment with new social media trends and content formats.

Drop CV :- [email protected]

Pay: Up to ₹50,000.00 per month

Work Location: In person

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