SOCIAL MEDIA STRATEGIST

Location: Bangalore, HSR Layout

Employment Type: Full-time

Working Days: 6 days [Monday–Saturday]

Weekly Off: Sunday

Reporting To: CMO

ABOUT THE ROLE-

We are looking for a Social Media Strategist who can turn design, people, spaces and ideas into stories that people want to see, feel and share.

This role will own the social media strategy and content direction for The KariGhars and

AEK, translating each brand’s distinct identity into a compelling and consistent digital presence.

From site visits and design reviews to co-founders in action, project details, client handovers and behind-the-scenes moments, you will identify the stories worth telling, shape how they are told, and work closely with our creative team to bring them to life.

This is a role for someone who is equally comfortable thinking strategically, developing content ideas, writing strong copy, briefing a shoot, working with creative teams and using data to understand what is working.

You will work closely with the CMO, designers, photographers, videographers, editors,

marketing and business teams.

KEY RESPONSIBILITIES-

- SOCIAL MEDIA STRATEGY & CONTENT DIRECTION

 Develop and own the social media strategy for The KariGhars and AEK across relevant platforms.

 Define content pillars, themes, formats and recurring content series aligned with each brand’s identity and business objectives.

 Develop platform-specific strategies based on audience behaviour, content formats and brand goals.

 Identify content opportunities from projects, people, design trends, brand initiatives,

events and cultural moments.

 Continuously explore new content formats, platforms, partnerships and opportunities to strengthen brand visibility.

 Stay updated on platform trends, features, algorithms and evolving content formats.

 Continuously test and refine content, messaging, formats and publishing strategies based on performance.

- CONTENT PLANNING & STORYTELLING

 Own the monthly social media content calendar and ensure consistent and timely execution.

 Develop content ideas and briefs for reels, carousels, stories, static posts and founder-led content.

 Create, curate, schedule and publish content across relevant social media platforms.

 Work with internal teams to gather project information, visuals, updates and campaign requirements.

 Identify compelling stories from site visits, design reviews, project details, client experiences, founders and the wider brand ecosystem.

 Write and edit captions, scripts, headlines and other social media copy.

 Ensure every piece of content has a clear purpose, strong storytelling and relevance to the intended audience.

 Maintain an organized content library and ensure all planned content is delivered on schedule.

- CREATIVE PRODUCTION & CONTENT EXECUTION

 Liaise with in-house and external photographers and videographers to ideate, brief and capture relevant social-first content.

 Develop creative briefs and shot requirements for photoshoots, video shoots and site visits.





 Work closely with videographers and editors to ensure reels, videos, carousels and other content meet the required storytelling and visual standards.

 Develop and coordinate scripts for founder-led videos, talking reels, interviews and other social formats.

 Ensure every shoot has clear social media objectives and defined content outputs.

 Identify additional content opportunities during site visits and shoots rather than relying only on pre-planned content.

 Review creative output before publishing and provide clear feedback on storytelling,

pacing, copy and overall brand fit.

- BRAND & COMMUNITY MANAGEMENT

 Ensure all social media communication reflects the distinct brand identity, tone of voice and visual language of The KariGhars and AEK.

 Maintain consistency across captions, graphics, videos, campaigns and other published content.

 Review and proofread content before publication to ensure accuracy and quality.

 Respond to comments, direct messages, reviews and relevant audience queries in a timely and professional manner.

 Monitor conversations, mentions and relevant discussions around the brands and industry.

 Build meaningful engagement with followers, clients, influencers, design professionals and relevant communities.

 Identify opportunities for interactive content, conversations, polls, questions, user-

generated content and other engagement formats.

 Escalate customer complaints, sensitive issues or complex queries to the appropriate internal team.

- CAMPAIGNS, COLLABORATIONS & LAUNCHES

 Plan and execute social media campaigns around launches, events, seasonal initiatives, collaborations and brand moments.

 Develop campaign content requirements, timelines and publishing plans.

 Coordinate with internal teams, creative partners, agencies and external collaborators to ensure smooth execution.

 Support influencer, creator and industry collaborations where relevant.

 Ensure campaigns are translated effectively across platforms and formats.

 Review campaign performance and identify learnings that can improve future initiatives.

- ANALYTICS, INSIGHTS & GROWTH

 Use social media management and analytics tools to monitor performance across platforms.

 Track key metrics including reach, impressions, engagement, follower growth,

website traffic, leads, conversions and campaign performance.

 Prepare regular social media performance reports for the CMO and senior management.

 Identify patterns in content performance and audience behaviour.

 Use insights to recommend improvements to content, formats, publishing schedules and campaigns.

 Conduct competitor and industry analysis to identify relevant trends,



opportunities and best practices.

 Translate data into clear, actionable recommendations for future content and social strategy.

- BRAND SAFETY & CONTENT GOVERNANCE

 Ensure published content is accurate, approved and appropriate for the brand and its audience.

 Ensure social media content follows relevant copyright, advertising, privacy and platform guidelines.

 Maintain organized records of approvals, campaign assets, partnerships and published content.

 Escalate sensitive or high-risk issues to the CMO or relevant senior management promptly.

WHAT WE'RE LOOKING FOR

 5-7 years of relevant experience in social media, content, digital marketing or a similar role.

 Proven experience developing and executing social media strategies, preferably for a consumer-facing or premium/lifestyle brand.

 Strong understanding of Instagram and social-first content, with working knowledge of Facebook, LinkedIn, YouTube and other relevant platforms.

 Solid content ideation, storytelling, writing and editing skills.

 Ability to identify a strong story within a project, shoot or everyday brand moment and turn it into engaging content.

 Experience planning and executing social media campaigns and content calendars.

 Strong understanding of social media analytics, performance metrics and audience behaviour.

 Comfortable working with photographers, videographers, editors, designers and external creative partners.

 Strong organizational skills and ability to manage multiple priorities and deadlines.

 Ability to work independently while collaborating effectively with cross-functional teams.

 Strong attention to detail and a high standard of content quality.

 Proficiency in social media management, scheduling and analytics tools.

 Familiarity with paid social media advertising and campaign optimization is an added advantage.

YOU'LL BE A GREAT FIT IF YOU

 Are naturally curious about design, architecture, interiors, lifestyle and culture.

 Have a strong visual and editorial sensibility.

 Can distinguish between content that simply looks good and content that tells a story.

 Are proactive about finding stories and creating content opportunities rather than waiting for briefs.

 Have experience working with interior design, architecture, real estate, luxury,

lifestyle, home décor, retail or other premium brands.

 Can balance creativity with commercial and performance objectives.

 Are comfortable being on-site, attending shoots and working closely with creative teams.

 Can handle online conversations professionally and navigate sensitive situations calmly.

 Have a strong analytical mindset and can turn performance data into better creative decisions.

 Are passionate about building brands through content and community.

A degree or certification in Marketing, Digital Marketing, Communications, Public Relations,

Media, Business or a related field is preferred but not mandatory.

This role will work across both The KariGhars and AEK.

📌 Social Media Manager (Bengaluru)
🏢 The Karighars
📍 Bengaluru