As a Social Media Manager, you will be responsible for managing and growing the social media presence of multiple client brands. You will act as the key point of coordination between the client, creative team, influencers, content creators, and performance marketing team.

The role requires someone who can take end-to-end ownership of social media, from understanding the client's brand and business objectives to developing content strategies, coordinating execution, driving organic growth, and contributing towards sales and overall brand growth.

Key Responsibilities

- Client Management: Act as the primary point of contact for assigned clients. Understand their business, expectations, target audience, brand positioning, and objectives, and translate them into effective social media strategies.
- Social Media Strategy: Develop and execute social media strategies focused on brand awareness, organic growth, audience engagement, community building, and ultimately driving business and sales growth.
- Content Ideation: Regularly brainstorm creative, relevant, and trend-driven content ideas across Instagram, Facebook, YouTube, and other relevant platforms.
- Content Planning: Create and manage detailed monthly/weekly content calendars based on the brand's objectives, campaigns, trends, festivals, launches, and business priorities.
- Creative Team Coordination: Work closely with graphic designers, video editors, content creators, and copywriters to ensure that content ideas are executed effectively and delivered on time.
- Influencer Coordination: Identify relevant influencers and creators, coordinate with them for collaborations, manage communication and deliverables, and ensure influencer campaigns are aligned with the brand's objectives.
- Performance Marketing Collaboration:



Work closely with performance marketing strategists to ensure that organic social media, paid campaigns, content strategy, and overall marketing objectives complement each other.
- Client Presentations & Reviews: Regularly present content plans, campaign ideas, performance updates, and growth strategies to clients. Take feedback and ensure timely implementation.
- Organic Brand Growth: Take ownership of growing the brands organically through consistent content, community engagement, trend-based content, collaborations, influencer marketing, and creative social media strategies.
- Sales & Business Growth: Understand that social media is not only about likes and followers. Develop strategies and content that contribute towards website traffic, leads, customer acquisition, conversions, and sales.
- Trend & Competitor Research: Stay updated with the latest social media trends, formats, platform updates, competitor activity, and emerging content opportunities relevant to each brand.
- Analytics & Reporting: Track social media performance, audience growth, engagement, reach, traffic, and other relevant metrics. Analyse results and recommend strategies for improvement.
- End-to-End Ownership: Take responsibility for the overall social media presence and growth of assigned brands rather than simply executing a posting schedule.

Requirements

- Proven experience as a Social Media Manager / Social Media Strategist, preferably handling D2C, e-commerce, fashion, lifestyle,



or consumer brands.
- Prior experience in client handling and account management is essential.
- Strong understanding of Instagram, Facebook, YouTube, and other relevant social media platforms.
- Experience working with and coordinating graphic designers, video editors, content creators, and other creative teams.
- Experience coordinating with influencers and content creators for brand collaborations and campaigns.
- Ability to work closely with performance marketing teams/strategists and understand how organic and paid marketing work together.
- Strong understanding of organic social media growth, content strategy, engagement, and community building.
- Commercial mindset with an understanding that social media should contribute towards brand growth, leads, conversions, and sales, not just engagement metrics.
- Excellent communication, presentation, and interpersonal skills.
- Strong creative thinking with the ability to consistently generate fresh and relevant content ideas.
- Robust organizational and project management skills with the ability to manage multiple clients simultaneously.
- Ability to take ownership, manage deadlines, coordinate multiple stakeholders, and ensure timely execution.
- Good understanding of social media analytics and ability to derive actionable insights from performance data.
- Strong awareness of current social media trends, content formats, influencer trends, and platform updates.

Job Type: Full-time Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits

- Paid sick time

Application Question(s):
- Please share a link of your graphic designing and video editing portfolio if any

Experience:
- total work: 1 year (Preferred)

Language:
- English (Preferred)

Work Location: In person

📌 Social Media Manager (Ballygunge)
🏢 InfluCon Digitals
📍 Ballygunge