Key Responsibilities

1. Social Media Management

- Manage the organization's social media accounts including Facebook, Instagram, LinkedIn, YouTube, X and other relevant platforms.

- Develop and maintain social media calendars and posting schedules.

- Publish regular, relevant and engaging content across platforms.

- Ensure consistency in brand communication, tone and visual identity.

1. Content Creation & Coordination

- Create captions, posts, stories, reels and other social media content.

- Coordinate with graphic designers, video editors, photographers and internal departments for content creation.

- Develop content around organizational activities, events, achievements, campaigns, awareness programs and important announcements.

- Proofread content for accuracy, grammar and brand consistency.

1. Healthcare / Institutional Communication

- Create and coordinate content related to hospital services, medical departments, doctors, healthcare awareness, patient education, medical camps and institutional achievements.

- Coordinate with doctors and departmental heads to collect accurate information for social media content.

- Ensure that healthcare-related communication is skilled, factual and appropriately approved before publication.

1. Social Media Engagement

- Monitor comments, messages, mentions and reviews across social media platforms.

- Respond to routine queries and comments professionally and within defined timelines.

- Escalate complaints, sensitive issues and patient-related matters to the appropriate authority.

1. Campaign Management

- Support digital campaigns, promotional activities, awareness campaigns, admission campaigns and institutional events.





- Assist in planning and executing paid and organic social media campaigns.

- Coordinate campaign creatives and communication with relevant teams.

1. Analytics & Reporting

- Monitor social media performance using platform analytics and reporting tools.

- Track reach, impressions, engagement, followers, clicks, views and other relevant metrics.

- Prepare periodic social media performance reports.

- Identify content trends and suggest improvements based on performance data.

1. Trend Monitoring

- Stay updated with current social media trends, formats, hashtags and content practices.

- Identify relevant trends and opportunities for the organization's social media channels.

- Suggest new content ideas, reels, campaigns and engagement initiatives.

1. Brand Management

- Ensure that all social media communication follows organizational branding guidelines.

- Maintain consistency in logos, colors, messaging, tone and overall presentation.

- Protect the organization's reputation through responsible digital communication.

1. Event Coverage

- Coordinate social media coverage of conferences, seminars, workshops, medical camps, celebrations and institutional events.

- Coordinate photography and videography requirements for events.

- Publish approved event updates in a timely manner.

1. Coordination & Compliance

- Coordinate with HR, Administration, Hospital Operations, Admissions, Academics and other departments for relevant content.

- Obtain necessary approvals before publishing sensitive or official information.

- Maintain confidentiality of patient, employee and organizational information.

- Follow applicable organizational policies and social media guidelines.

To apply: send your CV to [email protected]

Mob No : (phone hidden)

📌 Social Media Executive (Lucknow)
🏢 Ritu u0026
📍 Lucknow