Social Media & Brand Growth ManagerVismiintrend | Jaipur, Rajasthan | Full-time | On-site We are looking for someone who can make Vismiintrend impossible to ignore.

Vismiintrend is a fast-growing Indian bags & lifestyle brand, with a strong product and manufacturing backbone. We design and manufacture handbags, backpacks, laptop bags, school bags, travel bags and lifestyle accessories.

We have built the business through marketplaces and online channels. Now, we want to build something much bigger:

A recognizable brand that people actively follow, talk about, aspire to own and recommend.

We are looking for a Social Media & Brand Growth Manager who can take ownership of this mission.

This is not a role for someone who simply knows how to schedule posts or create Canva designs.

We want someone who understands content, culture, storytelling, branding, creators, Instagram, Reels and consumer psychology — and knows how to turn all of that into measurable business growth.

What You Will Own You will be responsible for building Vismiintrend's social presence from the ground up and making social media a major brand-growth engine.

- Build the Vismiintrend Brand on Social
- Develop and execute the social media strategy for Instagram and other relevant platforms.
- Define the brand's content pillars, tone of voice and visual identity.
- Make Vismiintrend feel like a brand, not just another bags seller.
- Build a robust and recognizable visual and content language.
- Identify what makes our products and story interesting and turn those differentiators into content.

2. Make Great Content Happen You will be expected to be deeply involved in the entire content process:

Idea → Concept → Shoot → Edit → Publish → Analyse → Improve

This includes

- Reels
- Product videos
- Lifestyle content
- Founder-led content
- Behind-the-scenes manufacturing stories
- Fashion/styling content
- Educational content
- UGC
- Customer stories
- Campaigns
- Product launches
- Seasonal campaigns
- Trend-based content

You don't necessarily need to personally shoot and edit every piece of content, but you must know what good content looks like and be able to direct photographers, videographers, editors, designers and creators.

- Build a Creator & Influencer Ecosystem
- Identify relevant creators across fashion, lifestyle, travel, college, parenting, productivity and gifting.
- Develop a structured creator/UGC program.
- Negotiate collaborations and manage creator relationships.
- Test micro, mid-size and larger creators.
- Build a continuously growing library of authentic UGC.
- Measure creator performance based on reach, engagement, traffic and sales.

4.



Grow the Community We don't want followers just for the sake of having followers.

You will be responsible for building an active Vismiintrend community.

- Increase meaningful engagement.
- Respond to comments and DMs.
- Identify conversations and trends relevant to our audience.
- Encourage customers to create and share content.
- Turn customers into brand advocates.

5. Campaigns & Launches Own social media execution for:
- New product launches
- New collections
- Festive campaigns
- Back-to-school
- Travel season
- Women's fashion/lifestyle campaigns
- Corporate gifting
- Sale events
- Brand campaigns

You should be able to come up with a campaign concept and take it from idea to execution.

- Data & Growth This is not purely a creative role.

You will track

- Reach
- Engagement
- Follower growth
- Reel views
- Watch time
- Saves
- Shares
- Profile visits
- Website traffic
- Content-to-sales contribution
- Creator performance

Every month, you should be able to answer:

What worked? What didn't? Why? And what are we going to do differently next month?

What We Are Looking For We are looking for someone who is:

Creative Commercial Curious Fast-moving

You should

- Understand Instagram and short-form video deeply.
- Have strong content instincts.
- Understand what makes people stop scrolling.
- Have excellent visual taste.
- Understand branding and storytelling.
- Be comfortable working with creators and influencers.
- Be comfortable being on shoots and directing content.
- Understand current social media trends without blindly copying them.
- Be highly proactive and experimental.
- Understand analytics and performance metrics.
- Be able to work independently and take ownership.
- Have the ambition to build something significant.

Most importantly: You should have ideas. Lots of them.

If you see a Vismiintrend product and immediately think of 10 different Reels that could be made around it, we want to meet you.

What Would Make You Stand Out We would particularly love to meet you if you have:

- Built a brand's Instagram from an early stage.
- Successfully grown an Instagram account organically.
- Experience with fashion, lifestyle, D2C, accessories, bags, beauty or consumer brands.
- Experience running creator/influencer campaigns.




- A strong portfolio of Reels/content that you personally conceptualized.
- Experience taking a brand from "selling products" to "building a brand."
- Strong understanding of Gen Z and millennial consumers.
- Experience working with photographers, videographers and content creators.
- Experience using social media insights and analytics to improve content.

Show us what you have built.

Your portfolio matters more to us than a fancy degree.

What Success Looks Like In 12 months, we want Vismiintrend to have:

- A significantly stronger and recognizable social identity.
- A rapidly growing and engaged community.
- Consistent high-quality content.
- A strong creator/UGC ecosystem.
- Multiple repeatable content formats that generate reach.
- Stronger brand recall.
- Social media contributing meaningfully to website and marketplace sales.
- A content engine capable of producing and testing new ideas continuously.

Why Join Vismiintrend? You won't be joining a company where your job is to maintain an existing social media calendar.

You will have the opportunity to build the social identity of an ambitious Indian consumer brand.

We manufacture our own products, have a large product portfolio, and are building Vismiintrend across online marketplaces, D2C and offline channels.

You will have access to:

- A large and constantly evolving product portfolio
- In-house manufacturing
- Product development
- Real customers and real sales data
- Content production opportunities
- Creator collaborations
- A fast-moving entrepreneurial environment
- Direct interaction with the founders

If you want a job where you simply post content, this probably isn't the role for you.

If you want to build a brand, create culture and see your ideas turn into millions of views and real business — we should talk.

Location Jaipur, Rajasthan

This is an on-site role.

Experience 3–7 years preferred.

However, we are much more interested in what you have built than how many years you have worked.

Compensation Best in Industry, depending on experience and demonstrated capability.

Exceptional candidates with a strong track record may be considered outside this range.

How to Apply Please send:

1. Your CV
2. Your Instagram/social media portfolio
3. 3–5 pieces of content you are particularly proud of
4. One example of a brand/account you have helped grow
5. In 3–5 lines, tell us:

“If you joined Vismiintrend tomorrow, what would you do in your first 30 days?”

We are looking for someone who doesn't just execute instructions.

We are looking for someone who sees the prospect before everyone else does.

- Vismiintrend — Jaipur

📌 Social Media & Brand Growth Manager - Jaipur ( VKIA)
🏢 VISMIINTREND
📍 Jaipur