Social Media & Brand Executive

Salary : ₹35,000–₹50,000/month

Lunar Wave LLC

Location: Wagle Estate, Thane (Work From Office)

Experience: 2–4 years

Working hours: 10 AM–7 PM

Working days: Monday–Saturday

Employment type: Full-time

About Lunar Wave LLC

Lunar Wave LLC is a global digital company that builds and scales brands across international markets. With operations in Thane and a registered headquarters in Las Vegas, the company combines performance marketing, creative production, digital products and e-commerce innovation to reach customers worldwide.

- We are a fast-paced, execution-driven team that values creativity, ownership, experimentation and measurable results. Our focus is on developing brands and products that connect with global audiences.

About the Role

We are looking for a creative, resourceful and execution-oriented Social Media & Brand Executive to build and establish a brand's social media presence from the ground up.

This is an ownership-driven role for someone who understands how to create a distinct brand identity, develop engaging organic content and build a consistent social media presence. You will be responsible for taking a brand from its initial social media setup to an established, recognisable presence.

The role involves content strategy, social media management, brand positioning, trend research and coordination with international influencers. You will work closely with the creative team and supervise the execution of organic video content by the Video Editor.

Key Responsibilities

- Brand Building & Social Media Strategy

Build and establish a brand's social media presence from scratch.

Develop a distinct brand identity, tone of voice, content direction and visual consistency across platforms.

Create and execute an organic social media growth strategy aligned with the brand's positioning and target audience.

Identify suitable social media platforms and develop platform-specific content strategies.

Establish a consistent brand presence through relevant, engaging and high-quality content.

- Content Strategy & Execution

Develop monthly and weekly content calendars for Instagram, TikTok, YouTube Shorts and other relevant platforms.

Conceptualise engaging Reels, short-form videos, carousels, stories and other organic content formats.

Identify relevant trends, viral formats,



trending audio and emerging content opportunities.

Write engaging captions, hooks, scripts, CTAs and content briefs.

Ensure that content is consistent with the brand's identity and appeals to its international target audience.

Take ownership of content execution, from ideation and briefing through publishing and performance review.

- International Influencer Coordination

Identify and research relevant international influencers and content creators who align with the brand.

Manage influencer outreach, communication, negotiations and collaboration follow-ups.

Coordinate influencer campaigns, content requirements, deliverables, timelines and approvals.

Maintain a database of international influencers, including contact details, audience profiles, engagement and collaboration history.

Track influencer deliverables and evaluate the performance of collaborations.

Build and maintain professional relationships with international creators across different markets.

- Social Media Management & Growth

Manage the brand's social media accounts, including content publishing, scheduling and day-to-day account management.

Monitor engagement, comments, audience feedback and community interactions.

Identify opportunities to improve organic reach, engagement, follower growth and brand awareness.

Monitor competitor accounts and analyse successful content strategies in relevant markets.

Experiment with new content formats and refine the strategy based on audience response.

- Creative Team Coordination

Work closely with the in-house Video Editor to translate content ideas into finished videos.

Provide clear creative briefs, references, scripts, feedback and editing guidelines.

Plan and prioritise the video production pipeline to ensure timely delivery.

Review and approve organic content before publication.

Coordinate with graphic designers and other creative team members whenever required.

Ensure consistency in content quality, storytelling and brand presentation.

- Performance Tracking & Reporting





Monitor organic social media metrics such as reach, engagement rate, shares, saves, views, profile visits and follower growth.

Track content performance across platforms and identify patterns in audience behaviour.

Evaluate influencer collaboration outcomes using relevant engagement and reach metrics.

Prepare regular reports on content output, account growth, influencer activity and campaign performance.

Use performance insights to improve future content and social media strategies.

Requirements

2–4 years of hands-on experience in social media management, brand building or organic content marketing.

Demonstrated experience in building or growing a brand's social media presence.

Strong understanding of Instagram Reels, TikTok and YouTube Shorts.

Experience in developing content calendars, creative concepts and social media strategies.

Experience coordinating with influencers, preferably international influencers or creators targeting overseas audiences.

Strong written communication and copywriting skills.

Familiarity with social media analytics, scheduling tools and content planning platforms.

Ability to independently manage multiple priorities and execute ideas without constant supervision.

Strong understanding of current social media trends, audience behaviour and content formats.

What We Are Looking For

Someone who can build a brand's social presence rather than simply manage existing accounts.

A hands-on executor who can take an idea from concept to publication.

Strong creative instincts and an understanding of what makes content engaging and shareable.

Someone comfortable communicating professionally with international influencers.

An individual who takes complete ownership of content planning, execution and results.

Someone who can guide a Video Editor with clear briefs and constructive feedback.

- A self-driven individual who is comfortable working in a rapid-paced startup environment.

Compensation & Growth

Salary: ₹35,000–₹50,000 per month, depending on relevant experience, demonstrated brand-building ability and interview performance.

The role offers the opportunity to take ownership of a brand's organic presence, work with international creators and develop into a broader brand or social media leadership position as the company grows.

📌 Social Media & Brand Executive (Thane)
🏢 Lunar Wave
📍 Thane