We are looking for a creative, performance-driven and digitally savvy SMO & Meta Expert to strengthen our online presence and drive qualified leads for our diamond and lab-grown diamond jewellery business.

The ideal candidate should have strong hands-on experience in *Instagram, Facebook, Meta Ads, content strategy, lead generation, audience targeting and campaign optimization, preferably within the **diamond, jewellery, luxury, fashion or D2C industry*.

### Key Responsibilities

1. Social Media Management

- Manage Instagram, Facebook, YouTube and other relevant social media platforms.
- Develop and execute monthly social media content calendars.
- Plan engaging Reels, Stories, Posts, Carousels and product-focused content.
- Create content around diamond jewellery, collections, offers, festivals, weddings and brand campaigns.
- Identify trending reels, audio, hashtags and content formats.
- Maintain a premium and consistent luxury-jewellery brand image.
- Monitor comments, DMs and audience engagement.

2. Meta Ads Management

- Plan, launch and manage Facebook & Instagram advertising campaigns.
- Run campaigns for:
- Lead Generation
- WhatsApp Enquiries
- Website Traffic
- Product Sales
- Brand Awareness
- Remarketing
- Create and manage Custom Audiences and Lookalike Audiences.
- Conduct A/B testing for creatives, copy, audiences and campaigns.




- Monitor and optimize campaign budgets and performance.
- Reduce CPL and improve lead quality and conversion potential.

3. Lead Generation & Performance Marketing

- Generate qualified leads for diamond/lab-grown diamond jewellery.
- Coordinate with the sales team for lead follow-up and conversion tracking.
- Analyze lead sources and identify high-performing campaigns.
- Track CPL, CTR, CPM, CPC, leads, conversion rate and ROAS.
- Prepare weekly and monthly performance reports.

4. Content & Creative Strategy

- Develop creative concepts for premium diamond jewellery.
- Coordinate with graphic designers, photographers, video editors and content creators.
- Provide creative briefs for Meta advertisements.
- Develop customer-focused hooks, captions, CTAs and campaign concepts.
- Utilize customer reviews, UGC and influencer content wherever relevant.

5. Competitor & Market Analysis

- Monitor competitors in the diamond, jewellery and luxury segment.
- Identify new trends, campaigns and content opportunities.
- Study audience behaviour and recommend recent digital initiatives.
- Keep updated with Meta algorithm changes and advertising trends.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 SMO & Meta Expert (Surat)
🏢 VK Precious - Kohira
📍 Surat