Company: Healthus.ai

Department: Content & SEO

Location: Bandra, Mumbai

Employment type: Full time

Experience: 2-5 years in health or medical content writing with demonstrable SEO results

About the RoleHealthus.ai builds organic visibility for hospitals, clinics, specialists, and healthcare brands. As a Medical SEO Content Writer, you will write search-optimised content that ranks, earns patient trust, and drives appointments, while staying clinically accurate, ethically compliant, and aligned with Google's standards for health content (E-E-A-T and YMYL). You will work with SEO strategists, designers, and clinician reviewers across multiple healthcare client accounts.

Key Responsibilities1. Content creation

- Write service pages, condition and treatment pages, procedure explainers, FAQs, blogs, doctor profile pages, and location/landing pages for hospitals and clinics.
- Cover content across the patient journey: symptom awareness, diagnosis, treatment options, cost and recovery, and appointment decision.
- Turn complex clinical information into plain language at a reading level suited to patients, without losing accuracy.
- Write meta titles, meta descriptions, header structure, internal link anchors, and schema-ready FAQ blocks.

2. SEO execution

- Conduct keyword research and intent mapping (informational, commercial, local, transactional) using tools such as Ahrefs, SEMrush, Google Keyword Planner, and Search Console.
- Build content briefs and outlines based on SERP analysis, competitor gaps, and People Also Ask data.
- Optimise existing content: refresh outdated pages, fix cannibalisation, improve CTR and rankings.
- Support local SEO: Google Business Profile posts, service-area and city pages, and NAP consistency.
- Optimise for AI search surfaces (AI Overviews, ChatGPT, Perplexity)



through clear answer-first structure, entity coverage, and citable facts.

3. Medical accuracy and compliance

- Source claims from credible references: peer-reviewed journals, PubMed, WHO, ICMR, NHS, CDC, Mayo Clinic, and specialty societies.
- Route content through the doctor or clinical reviewer workflow and incorporate feedback precisely.
- Follow healthcare advertising rules, including the Drugs and Magic Remedies Act, NMC guidelines on doctor advertising, and Indian consumer and privacy regulations, plus HIPAA/GDPR awareness for international clients.
- Never make guaranteed-cure claims, unverified outcome claims, or testimonial-based medical promises.
- Add disclaimers, reviewer credits, "last reviewed" dates, and citations as per client and Google guidelines.

4. Performance and reporting

- Track rankings, organic traffic, impressions, CTR, conversions, and appointment-led metrics for assigned content.
- Share monthly insights with recommendations for updates and new topics.
- Maintain a content calendar and meet deadlines across multiple clients.

5. Collaboration

- Work with SEO, design, development, and account teams on page implementation.
- Interview doctors and hospital marketing teams to gather insights and unique experience signals.
- Keep brand voice consistent per client.

Required Qualifications
- Bachelor's degree in Life Sciences, Pharmacy, Nursing, Biotechnology,



Journalism, English, or a related field (a medical background is a strong plus).
- 2-5 years writing health or medical content for the web, ideally for an agency, hospital, or healthtech brand.
- Working knowledge of on-page SEO: keyword mapping, header hierarchy, internal linking, schema basics, and search intent.
- Solid command of English, with clean, error-free, original writing.
- Ability to read and interpret clinical studies and guidelines.
- Portfolio of published medical content with ranking or traffic results.

Preferred Qualifications
- Experience in specialities such as IVF, oncology, orthopaedics, cardiology, dermatology, dentistry, or cosmetic surgery.
- Familiarity with the Google Search Quality Rater Guidelines and the YMYL framework.
- Experience with GA4, Search Console, Surfer SEO, Clearscope, or Frase.
- Basic WordPress skills.
- Additional language skills (Hindi, Marathi, Arabic) for multilingual healthcare content.
- Experience writing for international markets (US, UK, UAE, Singapore).

Skills and Competencies
- Precision: you do not change dosages, statistics, or clinical terms without verifying them.
- Research depth: you can brief yourself on an unfamiliar condition within hours.
- Empathy in tone for sensitive topics such as cancer, fertility, and mental health.
- Responsible use of AI writing tools, with every draft fact-checked and humanised before submission.
- Receptiveness to clinician feedback and revision cycles.

Standards We Hold
- Zero tolerance for plagiarism and AI-generated content that hasn't been verified.
- Every medical claim must be traceable to a credible source.
- Content must serve the patient first and the keyword second.

📌 SEO Medical Content Writer (Mumbai)
🏢 Healthus.ai-Healthcare Digital Growth Marketing Agency.
📍 Mumbai