Senior Paid Media Manager, Meta & Google Ads

Remote, India | Full-time | Path to Head of Paid Acquisition

About Omnia Communications (dba OmniServe)

Omnia Communications LLC, doing business as OmniServe, helps restaurants and hospitality businesses understand what their guests really think. We analyze public reviews, benchmark them against local competitors, and give owners a transparent plan to improve ratings, repeat visits and revenue.

Our funnel starts with a free Taste Report and leads into paid products, including the one-time OmniServe Growth Playbook and recurring subscriptions. We are building the paid acquisition engine behind it, and we want one person to own it.

The role

This is a hands-on role. You will build, launch, track and optimize campaigns yourself on Meta and Google Ads from day one, and you will own results from the first click to the paid sale. As we grow, you will hire, train and lead a paid media team.

What you will do

- Plan, build and run full-funnel campaigns on Meta (Facebook, Instagram, Threads) and Google Ads (Search, Performance Max, YouTube).
- Run lead generation with Meta Instant Forms and website forms, then turn those leads into Growth Playbook buyers.
- Own conversion tracking end to end: Meta Pixel, Conversions API, Google Ads conversions, GA4 and Google Tag Manager on WordPress, WooCommerce, WPForms and Stripe.
- Test every conversion event before launch. Nothing goes live untracked.
- Manage campaigns through Meta's learning phase. Know when to leave a campaign alone and when to act.
- Run structured tests on audiences, creative, offers, landing pages and forms.
- Build retargeting and lookalike programs from real leads and buyers.
- Set target cost per lead and cost per purchase from real conversion rates and customer value.
- Send a weekly performance report that leadership can read in five minutes.
- As the team grows, write the playbooks and processes,



then hire and manage specialists.

What you bring

- 7+ years of hands-on Meta Ads and Google Ads management. You do the work yourself, not just oversee it.
- Proven launches of at least one one-time purchase product and at least one subscription product through paid ads, with numbers to show for it.
- Deep tracking skills. You can find and fix a broken conversion event yourself.
- Strong unit economics: CPL, CPA, CAC, LTV, ROAS and payback period.
- Experience managing at least $10,000 per month in combined ad spend.
- Clear, direct written English. You flag problems early and explain them plainly.
- Comfort working remotely with a US team, with regular overlap with US Pacific Time.

Nice to have

- B2B or small-business marketing, especially restaurants, hospitality, local services or SaaS.
- Experience with CRM tools such as Monday.com or HubSpot.
- Experience with Apple Ads or Apple Business / Apple Maps listings.
- Prior experience leading a small paid media team.

Compensation

- ₹12 LPA for the first 3 months.
- Increase to ₹20 LPA once your paid Meta and Google campaigns drive 80+ Growth Playbook purchases in a calendar month (about 20 per week).
- Your first 60 days set a clean, fully tracked baseline. At day 60, we confirm the target and ad budget together, in writing.
- Unlimited paid time off.
- A clear path to a management role as the team grows.

How to apply

Apply through LinkedIn and include a short note that answers these four questions:
- One campaign where you launched a one-time purchase product: budget, cost per acquisition and outcome.
- One campaign where you launched a subscription product: CAC, LTV and payback period.
- A time you found and fixed broken conversion tracking. What was wrong, and how did you find it?
- Your recommended monthly ad budget to reach 20 Growth Playbook purchases per week ($79 one-time product, sold to US restaurant owners). Show your math.

Applications without specific numbers will not be considered.

📌 Senior Paid Media Manager (Meta & Google Ads) (India)
🏢 Omnia Communications
📍 India