Senior Manager_Business Development Strategic Initiatives

Role: Enterprise & ; B2B Sales - Other

Industry Type: Printing &Publishing;

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Enterprise & B2B Sales

Education

PG: MBA/PGDM in International Business, Marketing

Experience: 6 - 8 years

Business Development & New Business Acquisition

- Identify and develop new business opportunities within the publishing, STM, academic, and content

services ecosystem.
- Build and manage a pipeline of prospective international and domestic publishers, societies,

content owners/aggregators.
- Research target markets, identify prospective accounts and develop account-level approaches for

business acquisition. such as content production, typesetting, digital conversion, XML/EPUB, editorial and language services, content transformation and other publishing operations.
- Support lead generation through market intelligence, networking, industry events, partnerships,

digital outreach and targeted campaigns. Develop and manage business proposals, capability presentations, RFP/RFI responses and commercial pitches in collaboration with internal teams.

- Track prospects, opportunities, engagement status and revenue pipeline through appropriate

dashboards and reports.
- Develop strategic relationships and identify opportunities for cross-selling and up-selling across

existing and prospective accounts. 2. International Market Development
- Research and identify opportunities across North America, Europe, Middle East, APAC and other

international publishing markets.
- Track publishing industry trends, market movements, competitor offerings and emerging business

opportunities.
- Identify relevant publishing conferences, trade shows, associations, societies and industry

networks for business development.




- Support market-entry and go-to-market initiatives for recent geographies and service offerings

Represent the organization professionally in meetings, conferences, industry forums and client discussions. 3. Marketing & Branding
- Plan and execute targeted marketing initiatives aligned with business development and revenue

objectives.
- Develop high-quality company presentations, capability decks, brochures, case studies, email

campaigns, thought-leadership content and other marketing collateral.
- Work with internal teams and external agencies/vendors for campaign execution.
- Develop industry-specific messaging and marketing content for the publishing and content services

market.
- Support digital marketing, lead-generation and account-based marketing initiatives. 4. Market

Intelligence & Strategic Research
- Conduct market research, competitor analysis and industry benchmarking focused on the global

publishing and content services industry.
- Identify emerging trends, customer needs, market opportunities and potential service areas.
- Prepare market intelligence reports, opportunity assessments and recommendations for

leadership.
- Use AI and digital research tools such as ChatGPT, Claude, Gemini and other

productivity/research platforms to improve research and business development effectiveness. 5. Strategic Projects & Cross-functional Initiatives
- Drive strategic and cross-functional projects from planning through execution.
- Coordinate with Sales, Operations, Technology, Marketing, Finance and other internal functions.
- Work with external consultants, vendors, clients and industry stakeholders as required.
- Maintain project trackers, dashboards, action plans and management reports.
- Ensure timely execution of strategic initiatives and business development priorities.

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits

- Provident Fund

Work Location: In person

📌 Senior Manager - Business Development (Noida)
🏢 CRUTZ LEELA ENTERPRISES
📍 Noida