Key Responsibilities

- Plan and execute digital marketing strategies for multiple client accounts.

- Manage and monitor social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels.

- Coordinate with the content, creative, video, and account management teams to ensure timely delivery of campaigns.

- Assist in planning and executing Meta Ads, Google Ads, and other paid digital campaigns.

- Monitor campaign performance and prepare regular performance reports.

- Analyze key metrics such as reach, engagement, CTR, CPC, conversions, leads, and ROI.

- Conduct basic keyword research, on-page SEO, and competitor analysis.

- Assist in developing monthly social media calendars and campaign plans.

- Research industry trends, audience behavior, competitors, and relevant content opportunities.

- Coordinate with clients and internal teams for campaign requirements, approvals, and updates.

- Track campaign deadlines, deliverables, and performance across assigned accounts.

- Identify opportunities to improve campaign performance and digital presence.





- Stay updated with the latest social media trends, advertising features, algorithms, and digital marketing tools.

- Maintain proper documentation of campaigns, reports, creatives, and other marketing activities.

Required Skills

- Good understanding of Digital Marketing fundamentals.

- Working knowledge of Meta Business Suite/Ads Manager and Google Ads.

- Basic understanding of SEO and Google Analytics/GA4.

- Robust knowledge of social media platforms and current digital trends.

- Good analytical and problem-solving skills.

- Excellent written and verbal communication skills.

- Strong coordination and time-management abilities.

- Ability to handle multiple clients and projects simultaneously.

- Good attention to detail and willingness to learn.

- Proficiency in MS Excel/Google Sheets, PowerPoint, and Google Workspace.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Bidhannagar)
🏢 The PepHouse
📍 Bidhannagar