Experience: Minimum 1 year

Work Location: Calicut, Kerala

Work Mode: In-person

About the Role

We are looking for a results-driven Senior Digital Marketing Executive to lead and optimize digital marketing campaigns across Meta, Google, SEO, and other digital channels. The ideal candidate should have hands-on experience in lead generation, paid advertising, campaign optimization, analytics, and performance marketing.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns across Facebook & Instagram.
- Manage and optimize Google Ads campaigns for lead generation and conversions.
- Develop and implement effective digital lead-generation strategies.
- Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.
- Monitor campaign performance, budgets, CTR, CPL, CPC, conversions, and ROI.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Analyze competitors, market trends, keywords, and campaign performance.
- Track and report daily/weekly/monthly marketing and lead-generation metrics.
- Coordinate with content, design,



and development teams for campaigns and landing pages.
- Identify opportunities to improve conversion rates and campaign ROI.
- Manage digital marketing budgets and optimize spending based on performance.
- Stay updated with the latest Google, Meta, SEO, and digital marketing trends.

Requirements
- Minimum 1 year of hands-on experience in Digital Marketing.
- Strong practical knowledge of Meta Ads Manager.
- Working experience with Google Ads and lead-generation campaigns.
- Positive understanding of SEO, keyword research, and website optimization.
- Proven experience in generating and managing digital leads.
- Strong analytical and problem-solving skills.
- Knowledge of Google Analytics and Google Search Console.
- Experience with Canva or similar creative tools is an advantage.
- Strong communication and coordination skills.
- Ability to independently manage campaigns and meet performance targets.

Work Location: In person

📌 Senior Digital Marketer (Kozhikode)
🏢 NOVIINDUS TECHNOLOGIES
📍 Kozhikode