Key responsibilities

Concepts and creative ideas

- Come up with original concepts for social creatives, carousels, Reels, Shorts and campaigns that fit each client's brand and goals.

- Track trends, audio, formats and platform updates on Instagram, Facebook, LinkedIn, YouTube and X, and turn them into timely ideas.

- Pitch monthly idea decks and campaign concepts (festive, product launches, awareness days, moment marketing).

- Write hooks, captions, on-screen text and short-form video scripts that stop the scroll.

Strategy and planning

- Build social media strategies for each client: audience, content pillars, tone of voice, platform mix and posting frequency.

- Own monthly content calendars across all assigned brands.

- Adapt strategy to very different clients: B2C, B2B, local businesses, premium and regional brands.

Content production

- Write clear creative briefs for designers and video editors, with references and moodboards.

- Plan and direct Reels and video shoots: shot lists, storyboards, talent and on-set direction when needed.

- Review every creative and video for concept, brand fit, copy and quality before it goes to the client.





- Manage production timelines so multiple accounts deliver on schedule.

Client handling and performance

- Present concepts and calendars to clients, take feedback and defend strong ideas with reasoning.

- Track reach, engagement, saves, shares, follower growth and video views; report monthly with insights.

- Use results to improve what works and drop what doesn't; coordinate with the ads team on content for paid campaigns.

Required experience

- 3–5 years in social media content strategy, with 2+ years handling multiple client brands in an agency or similar setting.

- Experience planning and directing Reels and short-form video, from script to shoot to edit.

- Experience leading or briefing designers, video editors and copywriters.

- Confident client-facing skills: presenting concepts and defending creative choices.

- Solid copywriting in English; a good eye for design, visuals and video.

- Experience with influencer and UGC campaigns

- Photography or on-camera presenting skills

Experience

- Content strategy: 4 years (Preferred)

Work Location: In person

📌 Senior Content Strategist (Kochi)
🏢 Orestes Technologies
📍 Kochi