Job DescriptionSenior Business Development Executive – Kolkata Region

Company: Curesha Wellness Co.

Location: Kolkata, West Bengal

Department: Sales & Business Development

Job Type: Full-Time

Experience: 3–7 Years in FMCG Sales / Business Development

About Curesha Wellness Co.

Curesha Wellness Co. is a growing wellness, personal care, and natural products brand focused on bringing quality-driven products to consumers. We are expanding our presence across retail channels and are looking for an experienced, result-oriented Senior Business Development Executive to drive business growth across the Kolkata region.

Job Purpose To drive sales and market expansion for Curesha Wellness Co. by appointing and developing distributors, building a strong retail network, establishing relationships with departmental stores and modern trade outlets, and achieving regional sales targets.

Key Responsibilities

1. Distributor Appointment & Network Development

- Identify, approach, and appoint distributors and super-stockists across Kolkata and surrounding markets.
- Develop a strong distribution network to ensure market coverage and product availability.
- Negotiate commercial terms, margins, credit terms, and business agreements with distributors.
- Manage distributor onboarding, sales targets, primary orders, and regular stock replenishment.
- Monitor distributor performance, inventory, outstanding payments, and secondary sales.

2. General Trade & Retail Sales

- Visit departmental stores, supermarkets, local retail outlets, and other relevant sales channels.
- Generate new business opportunities and convert prospective retailers into active customers.
- Build strong relationships with retailers, store owners, and purchase managers.
- Drive product listing, order generation, visibility, merchandising, and in-store promotions.
- Ensure product availability, repeat orders, and effective market penetration.





3. Up-to-date Trade Business Development

- Identify and approach modern trade chains, supermarkets, and organized retail outlets.
- Meet category managers, purchase managers, and relevant decision-makers.
- Negotiate product listings, commercial terms, promotional schemes, and display opportunities.
- Coordinate new product listings, purchase orders, product replenishment, and promotional activities.
- Develop long-term business relationships with modern trade accounts.

4. Sales Planning & Target Achievement

- Develop and execute a monthly sales and market development plan for the Kolkata region.
- Achieve monthly and quarterly targets for distributor appointments, sales, outlet coverage, and revenue.
- Identify new territories, market opportunities, and potential business partners.
- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts and maintain a healthy sales pipeline.

5. Reporting & Coordination

- Submit regular market visit reports, sales updates, and distributor performance reports.
- Maintain accurate records of leads, customer visits, orders, and business development activities.
- Coordinate with the management team for pricing, schemes, marketing support, and product availability.
- Provide market feedback to support business strategy and product development.

Candidate Profile
- Graduate in any discipline; an MBA in Marketing or Sales will be an added advantage.
- 3–7 years of relevant experience in FMCG sales, distribution,



or business development.
- Experience in personal care, skincare, beauty, wellness, cosmetics, or consumer products will be preferred.
- Proven experience in distributor appointment, channel development, and retail sales.
- Experience dealing with departmental stores, supermarkets, and up-to-date trade accounts.
- Strong negotiation, communication, relationship management, and selling skills.
- Good knowledge of the Kolkata retail market and local distribution network.
- Proficiency in MS Excel, sales reporting, and basic business documentation.
- Willingness to travel extensively within Kolkata and nearby markets.

Key Performance Indicators (KPIs)
- Number of distributors appointed and activated.
- Monthly primary sales and secondary sales achievement.
- Number of new retail outlets opened and activated.
- Number of departmental stores and modern trade accounts onboarded.
- Revenue growth and market expansion.
- Repeat order rate and distributor productivity.
- Collection efficiency and outstanding payment control.
- Product availability and retail visibility.

Compensation & Benefits
- Salary: As per industry standards and candidate experience.
- Performance-based incentives linked to sales and business development targets.
- Travel and business expense reimbursement as per company policy.
- Opportunity to grow with an expanding wellness and personal care brand.

How to Apply Interested candidates may share their updated resume along with details of their current CTC, expected CTC, notice period, and relevant FMCG sales experience.

Curesha Wellness Co.

Building wellness through quality products and strong retail partnerships

Pay: ₹11,600.72 - ₹20,000.00 per month

Benefits

- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Work Location: On the road

📌 Senior Business Development Executive (Kolkata)
🏢 Curesha Wellness
📍 Kolkata